Explore the latest global innovations across the meat substitutes and eggs Market market in 2023. Our global trends market report identifies the biggest launch activities, pivotal consumer attitudes and important advances of the year across regions like EMEA, APAC, and the Americas.

Innovation in the Meat Alternatives Market – EMEA

The share of meat-flavored plant-based meat substitute launches has grown in the region, with poultry flavors recording notable activity. Also, brands are moving beyond eco packaging and innovating around more holistic sustainable attributes.

  • 30% of German meat substitute buyers say that they would buy a meat substitute with a meat-like taste/texture over one that didn’t.

Innovation in Meat Alternatives Market – APAC

Brands are adapting to the needs of busy modern consumers with long-life meat substitutes. Textures which are designed to be mouth-watering are helping to accelerate consumer interest in the meat alternatives market.

  • 25% of plant-based meat consumers in China would describe their ideal meat substitute as having a short shelf life.

Innovation in the Meat Alternatives Market – Americas

Brands in the meat alternatives market are addressing consumer interest in meat-like flavors and textures. Natural claims have declined in meat substitutes even though consumers continue to be concerned about the highly processed nature of these recipes.

  • 36% of adults in the US who buy protein say they would buy more meat substitutes if they tasted indistinguishable from meat.

To discover more about the meat alternatives market, read The Future of Animal Proteins and Meat Alternatives Report 2023or take a look at our extensive Global Meat Alternatives Market Research.

Expert Analysis from an Innovation Specialist

This report, written by Mikolaj Kaczorowski, a leading innovation analyst, delivers in-depth commentary and analysis to highlight trends in the global meat alternatives market and add expert context to the numbers.

Brands in the meat alternatives marker are targeting flexitarian consumers with meatier textures and flavors. Sustainability and convenience are also innovation themes .

Mikolaj Kaczorowski, Innovation Analyst

Mikolaj Kaczorowski,
Innovation Analyst

Table of Contents


    • Europe: meat substitute brands are tapping into consumer interest in meat flavoured options
    • Graph 1: meat substitute launches, by share of flavour component subgroup, 2018-23
    • Europe: the share of ethical and environmental claims grows among meat substitute and egg launches
    • Graph 2: meat substitute and eggs & egg product launches, by share of ethical & environmental claims category, 2018-23
    • The Middle East & Africa (MEA)
  2. Asia Pacific (APAC)

    • Asia: meat substitute brands are focusing on long-life options
    • Graph 3: meat substitute launches, by storage share, 2018-23
    • Asia: meat substitute brands are innovating around texture
    • Graph 4: meat substitute launches, by leading textures, 2019-23
    • Australia & New Zealand
  3. the americas

    • North America: meat substitute brands tap into demand for meatier options
    • North America: meat substitute brands are shying away from clean-label options
    • Graph 5: meat substitute launches, by select natural claims, 2018-23
    • Latin America
    • Graph 6: meat substitute launches, by share of format type, 2019-20 vs 2022-23

About the report

This market report provides in-depth analysis and insight supported by a range of data. Explore a year of innovation in depth to know exactly what’s working.

The Consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

Below is a sample report, understand what you are buying.

Click to show report

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Also, our reports come in PDF, Powerpoint, Word and Excel Databook formats.

Trusted by companies. Big and small.

Bell Logo - Mintel client
Boots Logo - Mintel Client
Kelloggs Logo - Mintel client
Samsung Logo - Mintel client
Nike Logo - Mintel client
Walgreens Logo - Mintel client

Want to speak to us directly?

Contact us on via phone or fill out a form with your enquiry.

Contact Us