Explore the latest global innovations across the men’s grooming industry in 2023. Our global men’s grooming market report identifies the biggest launch activities, pivotal consumer attitudes and important advances of the year across regions like EMEA, APAC, and the Americas.

Innovation in Men’s Grooming Industry – EMEA

NPD launches in the men’s grooming industry can appeal to time-pressed men by detailing quick and easy-use claims on pack and offering multifunctional formulas.

There are opportunities for brands to appeal to more sustainability-conscious younger men and develop more disruptive eco-friendly innovations (e.g. solid and refill formats, formulas made with vertically farmed ingredients).

Innovation in Men’s Grooming Industry – APAC

Brands in the APAC men’s grooming industry can drive uptake of men’s makeup by emphasizing convenience and multipurpose products and positioning makeup alongside high-usage BPC items such as shower gel and shampoo.

NPD can focus on addressing men’s key appearance concerns, in particular ageing skin, oily skin, acne and hair loss.

Innovation in Men’s Grooming Industry – Americas

Brands can target men who are looking for BPC products that do more than meet basic hygiene needs and instead address men’s dry skin, wrinkles and hair loss concerns.

Moreover, on-trend wellness themes can make gains in the men’s grooming industry in North America. In Latin America, brands can further appeal to men’s notable interest in eco-ethical BPC claims.

To discover more about A Year of Innovation in Men’s Grooming Market Report 2023, read The Future of Men’s Grooming Market Report 2022, or take a look at our extensive Men’s Grooming Industry Research.

Expert Analysis from a BPC Specialist

This report, written by Dionne Officer, a leading analyst in the BPC sector, delivers in-depth commentary and analysis to highlight global trends and innovation in the men’s grooming industry and add expert context to the numbers.

Sustainability, convenience and wellness themes continue to inspire innovation in the men’s grooming industry. A niche men’s makeup segment can make further inroads in Asia.

Dionne Officer
Research Analyst – BPC Innovation

Table of Contents


    • Europe: appeal to men through convenience
    • Graph 1: men’s BPC launches by select convenient claims, 2021-22
    • Europe: engage with younger men by marketing eco-friendliness
    • Graph 2: top three fastest-growing claims in men’s BPC, 2017-18 vs 2021-22
    • The Middle East & Africa (MEA)
  2. Asia Pacific (APAC)

    • Asia: encourage men to experiment with colour cosmetics
    • Asia: innovate in high-usage categories and address key appearance concerns
    • Australia and New Zealand (ANZ)
  3. the americas

    • North America: go beyond basic hygiene needs
    • Graph 3: men’s skincare launches by fastest-growing beauty-enhancing claims, 2017-18 vs 2021-22
    • North America: support men who are more focused on wellness
    • Latin America: eco-friendly claims see the fastest growth

About the report

This market report provides in-depth analysis and insight supported by a range of data. Explore a year of innovation in depth to know exactly what’s working.

The Consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

Below is a sample report, understand what you are buying.

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Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Also, our reports come in PDF, Powerpoint, Word and Excel Databook formats.

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