Description

The cost of living crisis will drive more affordable private label innovation. A mindset shift also creates opportunity for more NPD focused on self-care.

Dionne Officer, Research Analyst – BPC Innovation

Table of Contents

  1. EUROPE, MIDDLE EAST & AFRICA (EMEA)

    • Europe: private label NPD can expand amid a cost of living crisis
    • Graph 1: private label oral care launches, 2017-22
    • Europe: stress the efficacy of natural products
    • Graph 2: oral care launches with all natural or organic claims, 2017-22
    • The Middle East & Africa (MEA)
    • Graph 3: top four fastest-growing claims in oral care, 2017-18 vs 2021-22
  2. Asia Pacific (APAC)

    • Asia: focus on round-the-clock morning and night specialisation
    • Asia: use probiotics to tap into wellbeing trends
    • Graph 4: oral care launches (excluding toothbrushes) with probiotic claims, 2017-22
    • Australia & New Zealand: blur with beauty, focus on efficacy and disrupt with unique flavours
  3. the americas

    • North America: continue with a holistic oral care approach
    • Graph 5: top ten flavour components in toothpaste and mouthwash, 2021-22
    • North America: amplify the benefits of dental ancillaries
    • Graph 6: top ten claims in dental ancillaries, 2021-22
    • Latin America: meet consumer interest in natural and eco NPD
    • Graph 7: oral care launches by the top four fastest-growing claims, 2017-18 vs 2021-22

About the report

This market report provides in-depth analysis and insight supported by a range of data. Explore a year of innovation in depth to know exactly what’s working.

The Consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

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