A year of innovation in oral care, 2024
$2,995 (Excl.Tax)
Description
Brands are catering to consumers' evolving needs and knowledge of oral health with products aiming to meet interest in the oral microbiome and expert dental care.
Georgia Stafford, Beauty & Personal Care Analyst
Table of Contents
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- What we have seen
- Our pick of the most innovative launches in this review
- Other innovative launches
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Europe, Middle East & Africa (EMEA)
- Europe: innovation is necessary
- Changing dynamics necessitate innovation
- A need for newness
- Graph 1: oral care launches, by launch type, 2019-24
- Novelty can attract consumer attention
- Europe: next-gen naturals
- Differentiate with Ayurvedic ingredients
- Ayurvedic claims are niche, but growing
- Graph 2: oral care launches carrying natural claims, 2018-24
- Ancient practices inspire new products
- Brand innovation: Zerolla
- The Middle East & Africa (MEA)
- A focus on children's oral health
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Asia Pacific (APAC)
- Asia: longevity gains momentum
- Long-lasting claims will propose convenience
- A leap in long-lasting launches
- Long-lasting launches appeal to consumers
- Asia: probiotic launches nourish the oral microbiome
- Consumers are pro-probiotics
- Lactobacillus-containing NPD rises
- Graph 3: oral care launches carrying a probiotic claim, 2018-24
- Buying into the microbiome
- Australia & New Zealand: a spotlight on fast-acting formulas
- ANZ consumers have a need for speed
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The Americas
- North America: a trend of premiumisation
- Premium oral care appeals to consumers
- Prices of oral care are increasing
- Graph 4: price of oral care products in USD, 2019-24
- Encourage investment in oral care
- Brand renovation: Auraglow
- North America: consumers scrutinise ingredient lists
- Appeal to ingredient-conscious consumers
- Explore fluoride alternatives
- Graph 5: oral care launches containing hydroxyapatite, 2019-24
- An appetite for hydroxyapatite
- Latin America: green innovation
- Green claims continue to grow in Latin America
- Graph 6: oral care launches with environmentally friendly packaging claims, 2018-24
- Distinguish with niche eco claims
About the report
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
The consumer
What They Want. Why They Want It.
The Competitors
Who’s Winning. How To Stay Ahead.
The Market
Size, Segments, Shares And Forecasts: How It All Adds Up.
The Innovations
New Ideas. New Products. New Potential.
The Opportunities
Where The White Space Is. How To Make It Yours.
The Trends
What’s Shaping Demand – Today And Tomorrow.
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Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.
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