Demand is growing for more sustainable and eco- friendly paper products and consumers are seeking out paper products with skin-friendly and safe ingredients.

Mikolaj Kaczorowski, Innovation Analyst

Table of Contents


    • Europe: paper product packaging is in the spotlight
    • Graph 1: flexible packed paper products with plain paper as the pack material, 2016-21
    • Europe: infuse paper products with functional benefits
    • Graph 2: paper products with select claims, 2020-21
    • Middle East & Africa

    • Asia: consumers look to eliminate nasties from their homes
    • Graph 3: paper products with select claims, 2016-21
    • Asia: sustainability is growing in importance
    • Graph 4: paper products with select ethical and environmental claims, 2016-17 vs 2020-21
    • Australia & New Zealand

    • North America: consumers are looking for more environmentally friendly paper products
    • Graph 5: paper products with select ethical and environmental claims, 2016-21
    • America: bulk paper products are in demand
    • Latin America

About the report

This market report provides in-depth analysis and insight supported by a range of data. Explore a year of innovation in depth to know exactly what’s working.

The Consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

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