Explore the latest innovation globally across the pasta, rice and noodles markets in 2021.

In Europe

Sustainability and supply chains. Consumer demand for sustainable packaging is shaping launch activity, while interest in seeing local and regional ingredients is prompting more on-pack information around supply chains and production.

In Asia

Premiumisation and health boosts. Instant noodle brands are elevating the appeal of their products with special editions and added meat or fish content. Meanwhile, heightened consumer concerns around healthier diets has sparked an increase in launches with added health claims.

In the Americas

Microwave and low-carb. Microwavable formats are making global flavours more accessible for US consumers, while gluten-free brands are experimenting with protein and fibre content. In Latin America, brands are expanding their frozen and chilled launches.

Launch activity is centering around sustainability, both in packaging and production, while more premium and nutrient-boosted lines are gaining profile.

Patrick Dahn, Innovation Analyst

Table of Contents

  1. Europe, middle east & africa (emea)

    • Europe: brands respond to demand for sustainable packaging
    • [Graph] Europe: pasta, rice and noodles launches, by share of ethical packaging claims, 2017-21
    • Europe: brands highlight local and regional production
    • [Graph] Europe: pasta, rice and noodles launches, by share of mentions of ‘supply chain’ on packaging, 2017-21
    • Middle East and Africa: product launches respond to consumer interest in natural and locally-sourced products
  2. Asia Pacific (apac)

    • Asia: elevating instant noodles through premium tie-ins and added meat and vegetables
    • [Graph] APAC: instant noodle launches, by share of seasonal, premium and limited edition claims, 2017-21
    • Asia: innovation continues to make paths into healthy instant options
    • [Graph] APAC: instant pasta, instant rice and instant noodle launches, by share of plus claims, 2017-21
    • Australia and New Zealand (ANZ): brands highlight ease of use for stressed consumers
  3. The Americas

    • North America: global flavours arrive in accessible microwavable formats
    • [Graph] North America: pasta, rice and noodles launches, by share of microwaveable claims, 2017-21
    • North America: low-carbohydrate, gluten-free alternative pastas become more prolific
    • [Graph] North America: pasta and noodle launches, by share of gluten-free, fibre and protein claims, 2017-21
    • Latin America: chilled and frozen formats rise in profile
    • [Graph] Latin America: pasta and noodle launches, by share of chilled and frozen storage, 2017-20

About the report

This market report provides in-depth analysis and insight supported by a range of data. Explore a year of innovation in depth to know exactly what’s working.

The Consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

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