Fresh pasta launches have surged in North America, while vitamin- and mineral-boosted noodles thrive in Asia and eco-friendly packaging claims flourish in Europe.

Mikolaj Kaczorowski, Innovation Analyst

Table of Contents


    • Europe: the climate crisis continues to influence purchase decisions
    • Graph 1: pasta, rice and noodle launches, by select claims, 2017-22
    • Europe: inflationary pressures will encourage consumers to look for lower cost options
    • Graph 2: pasta, rice and noodle launches, by private label, 2017-22
    • The Middle East & Africa (MEA)
  2. Asia Pacific (APAC)

    • Asia: pasta, rice and noodle brands respond to the consumer need for healthier options
    • Graph 3: pasta, rice, and noodle launches, by share of plus claims, 2017 vs 2022
    • Graph 4: instant pasta, instant rice and instant noodle launches, by share of plus claims, 2017 vs 2022
    • Asia: diverse and novel flavours drive instant noodle innovation
    • Australia & New Zealand
  3. the americas

    • North America: consumers are looking to boost their fibre intake
    • North America: fresh pasta enjoys a comeback
    • Graph 5: pasta launches, by share of storage type, 2017-22
    • Latin America
    • Graph 6: pasta, rice and noodle launches, by select ethical and environmental claims, 2017 vs 2022

About the report

This market report provides in-depth analysis and insight supported by a range of data. Explore a year of innovation in depth to know exactly what’s working.

The Consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

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