Explore the latest global innovations across the Pet Food and Products market in 2023. Our global pet food industry report identifies evolving areas, consumer attitudes, and important advances expected across regions like EMEA, APAC, and LATAM.

Innovation in Pet Food and Products – EMEA

Pet owners in Europe are becoming increasingly concerned about the environmental impact of pet food. In response to consumer concerns and expectations around sustainability, pet food brands have made efforts to address packaging waste by reducing material use and increasing recyclability. Brands are also recognising growing consumer interest in the carbon footprint of the products they buy by increasing transparency around carbon emissions.

Innovation in Pet Food and Products – APAC

Consumers in Asia are increasingly scrutinizing product labels and ingredients and looking for products that are minimally processed and contain recognisable ingredients. Pet food brands are responding to growing consumer interest in clean-label pet food. They are stepping up efforts to reduce or eliminate additives and preservatives, alongside highlighting natural ingredients.

Innovation in Pet Food and Products – Americas

Rising inflation is increasingly placing consumers under financial pressures. As a result, they are more likely to switch to lower-priced pet food options that may not have the nutritional density of high-quality pet food. To address possible nutrient deficiencies, pet snack and treat and brands are offering options that pack a punch through nutritional and functional benefits.

To discover more about the global pet food market, read our Future of Pet Food Market Report, or take a look at our extensive pet food market research.

Expert Analysis from a Specialist in the Pet Food Industry

This report, written by Mikolaj Kaczorowski, a leading innovation analyst, delivers in-depth commentary and analysis to highlight current global pet food market trends and add expert context to the numbers.

Demand for natural and nutritional recipes continues to drive pet food innovation. Sustainability is a growing focus for pet food brands.

Mikolaj Kaczorowski, Innovation Analyst


Mikolaj Kaczorowski
Innovation Analyst

Table of Contents


    • Europe: sustainability claims continue to rise among pet food and pet product launches
    • Graph 1: pet food and pet product, by share of select ethical and environmental claims, 2018 vs 2022
    • Europe: pet brands are using social media to engage with pet owners
    • Graph 2: pet food and pet product launches with the social media claim, by social media platform, 2022
    • The Middle East & Africa (MEA)
  2. Asia Pacific (APAC)

    • Asia: pet food brands double down on additive-free recipes
    • Graph 3: pet food and pet product launches, by share of select natural claims, 2018-2022
    • Asia: pet food brands turn to fortification to ensure nutritional needs are met
    • Australia & New Zealand
  3. the americas

    • North America: pet brands are positioning treats as convenient nutrition boosters
    • Graph 4: cat and dog snacks and treats sub-categories, by share of top five functional pet claims, 2022
    • North America: all-natural pet foods see a flurry of innovation
    • Graph 5: pet food launches, by share of select natural claims, 2018-22
    • Latin America: brands are shifting to more sustainable packaging
    • Graph 6: pet food and pet product launches, by select ethical claims, 2018-22

About the report

This market report provides in-depth analysis and insight supported by a range of data. Explore a year of innovation in depth to know exactly what’s working.

The Consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

Below is a sample report, understand what you are buying.

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Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Also, our reports come in PDF, Powerpoint, Word and Excel Databook formats.

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