Meat flavours are seeing a resurgence in both traditional and plant-based pizza launches. Also, innovation is pivoting around authenticity and convenience cues.

Mikolaj Kaczorowski, Innovation Analyst

Table of Contents


    • Europe: Pinsa-style pizzas appeal to consumers looking for authentic and traditional varieties
    • Graph 1: pizza launches, by share of top five textures, 2017 vs 2022
    • Europe: meat flavours appeal, even for plant-based options
    • Graph 2: pizza launches with the vegan, vegetarian or plant based claim, by share of fauna flavour component group, 2017-22
    • The Middle East & Africa (MEA)
  2. Asia Pacific (APAC)

    • Asia: flavour innovations can excite category interest
    • Graph 3: pizza launches, by top five flavours, 2017-22
    • Graph 4: pastry launches, by top five flavours, 2017-22
    • Asia: convenience is a big driver of pizza and pie innovation
    • Graph 5: pizza and pie launches, by share of select convenience claims, 2017-22
    • Australia & New Zealand
  3. the americas

    • North America: protein and fibre claims grow in pizza and pie launch activity
    • Graph 6: pizza and pies launches by protein and fibre claims, 2017-22
    • North America: consumers are turning to familiar and comforting flavours
    • Latin America: meat-free options continue to make inroads in Latin America
    • Graph 7: pizza and pie launches, by vegan and plant based claims, 2017-22

About the report

This market report provides in-depth analysis and insight supported by a range of data. Explore a year of innovation in depth to know exactly what’s working.

The Consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

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