Prepared meals are targeting foodservice-deprived consumers by expanding flavour repertoires and innovating around convenience and sustainability credentials.

Mikolaj Kaczorowski, Innovation Analyst

Table of Contents


    • Europe: innovators react to consumers' concerns about sustainable packaging
    • Graph 1: ready meals with trays as the primary packaging type, by material, Mar 2016-Apr 2021
    • Europe: brands enhance the convenience qualities of ready meals
    • Graph 2: prepared meals and meal kit launches, by select convenience claims, May 2016-Apr 2017 vs May 2020-Apr 2021
    • Middle East & Africa (MEA)

    • Asia: meat-based flavours dominate innovation
    • Asia: conveniences drives ready meals innovation in the region
    • Graph 3: prepared meals and meals kits with select convenience claims, May 2020-Apr 2021
    • Australia and New Zealand
    • Graph 4: launches of prepared meals and meal kits, by select claims, Mar 2016-Apr 2021

    • North America: consumers look for innovative and interesting flavours
    • North America: consumers are seeking out natural and less-processed prepared meals
    • Graph 5: prepared meals and meal kits with select natural claims, May 2016-Apr 2021
    • Latin America

About the report

This market report provides in-depth analysis and insight supported by a range of data. Explore a year of innovation in depth to know exactly what’s working.

The Consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

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