Plant-based launches continue to proliferate, as manufacturers innovate to improve the sustainable, and also processed, image of meals and meal kits.

Mikolaj Kaczorowski, Innovation Analyst

Table of Contents


    • Europe: vegan and plant-based meals look to locally sourced plant proteins
    • Graph 1: prepared meals and meal kits launches, by price per 100g, 2021-22
    • Europe: freshly made prepared meals offer a viable alternative to home cooking
    • Graph 2: prepared meals and meal kit launches, by storage type, 2017-22
    • The Middle East & Africa (MEA)
  2. Asia Pacific (APAC)

    • Asia: launches with the no added/artificial preservative claims decline in share, despite interest in clean labels
    • Graph 3: prepared meals and meal kit launches, by share of select natural claims, 2017-22
    • Asia: ready meal packaging with sustainable claims records an increased share of activity
    • Graph 4: prepared meals and meal kit launches, by share of select ethical and environmental claims, 2017-22
    • Australia & New Zealand
  3. the americas

    • North America: vegan launches continue to grow in profile
    • Graph 5: prepared meals and meal kit launches, by select claims, 2017-22
    • North America: ready meals continue to have an overly processed image
    • Graph 6: prepared meals and meal kit launches, by select natural claims, 2017-22
    • Latin America

About the report

This market report provides in-depth analysis and insight supported by a range of data. Explore a year of innovation in depth to know exactly what’s working.

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Size, Segments, Shares And Forecasts: How It All Adds Up.

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What’s Shaping Demand – Today And Tomorrow.

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