Description

Plant-based launches continue to proliferate, as manufacturers innovate to improve the sustainable, and also processed, image of meals and meal kits.

Mikolaj Kaczorowski, Innovation Analyst

Table of Contents

  1. EUROPE, MIDDLE EAST & AFRICA (EMEA)

    • Europe: vegan and plant-based meals look to locally sourced plant proteins
    • Graph 1: prepared meals and meal kits launches, by price per 100g, 2021-22
    • Europe: freshly made prepared meals offer a viable alternative to home cooking
    • Graph 2: prepared meals and meal kit launches, by storage type, 2017-22
    • The Middle East & Africa (MEA)
  2. Asia Pacific (APAC)

    • Asia: launches with the no added/artificial preservative claims decline in share, despite interest in clean labels
    • Graph 3: prepared meals and meal kit launches, by share of select natural claims, 2017-22
    • Asia: ready meal packaging with sustainable claims records an increased share of activity
    • Graph 4: prepared meals and meal kit launches, by share of select ethical and environmental claims, 2017-22
    • Australia & New Zealand
  3. the americas

    • North America: vegan launches continue to grow in profile
    • Graph 5: prepared meals and meal kit launches, by select claims, 2017-22
    • North America: ready meals continue to have an overly processed image
    • Graph 6: prepared meals and meal kit launches, by select natural claims, 2017-22
    • Latin America

About the report

This market report provides in-depth analysis and insight supported by a range of data. Explore a year of innovation in depth to know exactly what’s working.

The Consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

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