RTD innovation continues to pivot around novel and unique flavour combinations and alcohol reduction. Sustainability continues to be relevant in wine and spirits.

Mikolaj Kaczorowski, Innovation Analyst

Table of Contents


    • Europe: brands address consumer demand for more low- and no- alcohol offerings
    • Graph 1: flavoured alcoholic beverages, by share of launches with an ABV of less than 0.5%, 2019-23
    • Europe: sustainable claims record an increased share of launch activity in wine and spirits
    • Graph 2: wine and spirit launches, by share of select ethical and environmental claims, 2019-23
    • The Middle East & Africa (MEA)
  2. Asia Pacific (APAC)

    • Asia: flavour innovation keeps the RTD sector vibrant and relevant
    • Graph 3: RTD launches, by share of beverage flavour component group, 2019-23
    • Asia: gin brands are tapping into growing consumer interest in the spirit
    • Graph 4: spirit launches, by share of spirits sub-category, 2019 vs 2023
    • Australia & New Zealand
  3. the americas

    • North America: RTD brands drum up excitement with flavour innovation
    • Graph 5: RTD launches, by top 10 flavour component sub-groups, 2023
    • North America: whisky and tequilas gain launch activity share
    • Graph 6: spirit launches, by share of spirits sub-category, 2019-23
    • Latin America
    • Graph 7: spirit launches, by sub-category, 2023

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

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