Explore a year of innovation in salty snacks and fruit mixes, globally across the market in 2022 in this snack foods market report.

Innovation in snack foods in Europe

As the escalating climate crisis becomes ever more apparent, more consumers in Europe are recognizing the importance of eco-friendly packaging. In addition, the rise in the proportion of eating taking place at home during the pandemic has revealed the reality of how much packaging is used on food and drink products, leading many consumers to try to buy products with less packaging.

Innovation in snack foods in Middle East and Africa

Innovating with flavors inspired by local cuisines will resonate with the 28% of adults in Nigeria who say that food is the main way they stay connected to their culture and heritage.

Innovation in snack foods in Asia

The interest in foods which offer nutritional benefits has been fueled by COVID-19 as consumers seek to bolster their health and immunity. Snacks are well-positioned to meet such nutritional demands, especially with increased at-home consumption due to lockdowns.

Innovation in snack foods in the Americas

Snacking is playing a significant role as consumers continue to spend more time at home and look to treat themselves, relieve stress and satisfy cravings. Some 60% of snack consumers in the US say they buy salty snacks as a treat.

Snacking innovation is centered around unique flavors and eco-friendly packaging, with better-for-you options also gaining traction.

Mikolaj Kaczorowski
Innovation Analyst

Table of Contents


    • Europe: sustainability claims continue to rise in salty snacks & fruit mixes
    • Graph 1: salty snack & fruit mix launches by share of select ethical and environmental claims, 2017-21
    • Europe: brands are tapping into consumer interest in better-for-you snacks
    • Graph 2: bean-based snack launches, by share of select claims, 2017-21
    • Middle East & Africa

    • Asia: consumers are looking for a nutritional boost from snacks
    • Graph 3: salty snacks & fruit mix launches by share of protein and fibre claims, 2017-21
    • Asia: brands look to the popularity of meat snacks for flavour inspiration
    • Australia and New Zealand

    • North America: diverse and novel flavours drive innovation
    • Graph 4: salty snack & fruit mix launches by share of limited edition and co-branded claims, 2017-21
    • North America: consumers seek more natural options
    • Graph 5: salty snack & fruit mix launches by share of natural claims, 2017-21
    • Latin America: consumers look to nuts, fruits and vegetables as healthy snacks
    • Graph 6: nut, fruit snack, snack mix and vegetable snack launches by share of top 5 plus and functional claims, 2017-21

About the report

This market report provides in-depth analysis and insight supported by a range of data. Explore a year of innovation in depth to know exactly what’s working.

The Consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

Below is a sample report, understand what you are buying.

Click to show report

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Also, our reports come in PDF, Powerpoint, Word and Excel Databook formats.

Trusted by companies. Big and small.

Bell Logo - Mintel client
Boots Logo - Mintel Client
Kelloggs Logo - Mintel client
Samsung Logo - Mintel client
Nike Logo - Mintel client
Walgreens Logo - Mintel client

Want to speak to us directly?

Contact us on via phone or fill out a form with your enquiry.

Contact Us