Explore the latest global innovations across the salty snacks and fruit mixes industry in 2023. Our global salty snacks and fruit mixes market report identifies the biggest launch activities, pivotal consumer attitudes and important advances of the year across regions like EMEA, APAC, and the Americas.

Innovation in Salty Snacks and Fruit Mixes – EMEA

Salty snack and fruit mix launches have recorded a notable rise in Nutri-Score and traffic light labelling, particularly in private-label. This aligns with consumer interest in nutritional messaging. Also, launch activity in the nut market is increasing, with a growing focus on vegan claims.

  • 63% of UK adults agree that traffic light labelling is a good indicator of the healthiness of foods or drinks.

Innovation in Fruit Mixes and Salty Snacks – APAC

As snacking culture proliferates in Asia, there has been increased innovation in salty snacks, in particular, popcorn brands are developing more exotic and innovative flavors. Meanwhile, consumer enthusiasm for plant-based meat snacks has inspired a variety of innovative new products.

  • 75% of Chinese snack consumers say they would love to try exotic flavor snacks.

Innovation in Salty Snacks and Fruit Mixes – Americas

Limited-edition snacks have recorded a jump in launch activity as consumers look for adventurous flavor alternatives. Meanwhile, the share of meat snack launches has declined in North America, while fibre-rich nut and grain-based snacks surge in popularity.

  • 23% of chip consumers in the US say they are interested in seeing more limited-edition seasonal flavors.

To discover more about A Year of Innovation in Salty Snacks and Fruit Mixes Market Report 2023, read The Future of Salty Snacks Market Report 2023or take a look at our extensive Salty Snacks Market Research.

Expert Analysis from a Food Specialist

This report, written by Mikolaj Kaczorowski, a leading analyst in the Food sector, delivers in-depth commentary and analysis to highlight global trends and innovation in salty snacks and add expert context to the numbers.

Snack companies are responding to consumer interest in nutritional benefits, while unique and limited edition flavors are inspiring launch activity.

Mikolaj Kaczorowski, Innovation Analyst

Mikolaj Kaczorowski
Innovation Analyst

Table of Contents


    • Europe: health guidance labels are increasingly being adopted by snack brands
    • Graph 1: salty snacks and fruit mix launches, by % of launches with traffic light labelling* or Nutri-Score* in the product description, 2018-23
    • Europe: nut producers embrace interest in plant-derived nutritional density
    • The Middle East & Africa (MEA)
  2. Asia Pacific (APAC)

    • Asia: flavour innovation in salty snacks and fruit mixes
    • Asia: salty snack and fruit mix brands react to consumer interest in plant-based recipes
    • Graph 2: salty snacks and fruit mix launches, by select claims, 2018-23
    • Australia and New Zealand
  3. the americas

    • North America: consumers are hungry for flavour innovation
    • Graph 3: salty snacks and fruit mixes launches, by share of select claims, 2018-23
    • North America: health credentials are increasingly considered by snack consumers
    • Graph 4: salty snacks and fruit mixes launches, by launch share, 2019-23
    • Latin America
    • Graph 5: salty snacks and fruit mixes launches, by select claims, 2018-23

About the report

This market report provides in-depth analysis and insight supported by a range of data. Explore a year of innovation in depth to know exactly what’s working.

The Consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

Below is a sample report, understand what you are buying.

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Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Also, our reports come in PDF, Powerpoint, Word and Excel Databook formats.

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