Notable innovation themes in snack bars centre around mental focus benefits and energy-boosting, as brands continue to tackle the category's processed image.

Amrin Walji, Senior Innovation Analyst

Table of Contents

  1. Europe

    • Europe: balancing functionality with indulgence
    • [Graph] Europe: top health attributes in functional cereal, energy and snack bars NPD, 2015-20
    • Europe: sugar reduction in snack bars
    • [Graph] Europe: cereal, energy and snack bars NPD by 'no added sugar' and 'reduced sugar' claims, 2015-20
    • Europe: added protein content continues to trend in snack bar launches
  2. asia pacific (APAC)

    • APAC: diet trends shape innovation in snack bars
    • [Graph] Asia Pacific: cereal, energy, snack bars NPD by selected claims, 2018-20
    • APAC: simple recipes are in demand
  3. The americas

    • North America: brands take a fresh approach to energy-boosting formulations
    • Latin America: the future is bright for high-fibre snack bars
    • [Graph] Latin America: high/added fibre NPD by selected ingredients, April 2019 – March 2020

About the report

This market report provides in-depth analysis and insight supported by a range of data. Explore a year of innovation in depth to know exactly what’s working.

The Consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

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