Naturalness, sugar reduction and vegan/plant-based recipes are the key innovation themes among snack bar launches, as chilled formats emerge in North America.

Amrin Walji, Senior Innovation Analyst

Table of Contents


    • Europe: brands respond to consumer demand for reduced-sugar snack bars
    • Graph 1: snack bar launches, by share of select minus claims, 2021-23
    • Europe: gluten-free claims rise among snack bar launches
    • The Middle East & Africa (MEA)
  2. Asia Pacific (APAC)

    • Asia: snack bar producers cater to consumer interest in fibre-rich diets
    • Graph 2: snack bar launches, by share of high/added fibre and wholegrain claims, 2019-23
    • India: healthier and clean-label snack bars arrive in India
    • Australia & New Zealand
  3. the americas

    • North America: vegan and plant-based claims rise among snack bar launches
    • Graph 3: snack bar launches, by share of vegan and plant-based claims, 2019-23
    • North America: snack bar brands explore the chilled aisle
    • Latin America
    • Graph 4: snack bar launches, by share of functional energy claims, 2021-23

About the report

This market report provides in-depth analysis and insight supported by a range of data. Explore a year of innovation in depth to know exactly what’s working.

The Consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

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