Reduced out-of-home usage hasn't stopped snack bars from innovating around permissible indulgence and high protein and fibre content.

Patrick Dahn, Innovation Analyst

Table of Contents


    • Europe: brands innovate around permissible indulgence and added health boosts
    • [Graph] Europe: snack bar launches, by share of plus claims, Mar 2017-Feb 2021
    • Europe: brands are innovating around new consumer needs to recover reduced on-the-go use
    • [Graph] Europe: launches of snack bar multi-packs*, as a share of total snack bar launches, Mar 2017-Feb 2021
    • Middle East & Africa

    • Asia: high/added protein claims record a jump in activity
    • [Graph] Asia: cereal/snack/energy bar launches, by selected plus claim, Apr 2017-Mar 2021
    • Asia: snack bar brands help meet consumer demand for high fibre food
    • [Graph] APAC: cereal/snack/energy bar launches, by share of high/added fibre claims, Mar 2017-Feb 2021
    • Australia and New Zealand (ANZ)

    • North America: snack bar producers innovate around specific diets
    • [Graph] North America: snack bars, by share of suitable for claims, Mar 2017-Feb 2021
    • North America: kid-friendly innovation pivots around simple, natural recipes
    • [Graph] North America: snack bars for children, by share of top claim category, Mar 2017-Feb 2021
    • Latin America: brands are utilising social media to build a relationship with consumers
    • [Graph] Latin America: snack bar launches, by share of top three claims, Mar 2017-Feb 2021

About the report

This market report provides in-depth analysis and insight supported by a range of data. Explore a year of innovation in depth to know exactly what’s working.

The Consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

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