Innovation continues to focus on sustainability, wellness and elevating the sensorial merits of using SBS products.

Dionne Officer, Research Analyst – BPC Innovation

Table of Contents


    • Europe: make sustainability more accessible
    • Graph 1: soap/bath/shower launches by eco-ethical claims, 2021-22
    • Europe: create new experiences with playful textures and scents
    • Graph 2: soap/bath/shower* launches by top 10 formats/textures, 2021-22
    • The Middle East & Africa (MEA)
  2. Asia Pacific (APAC)

    • Asia: make sustainable innovation convenient and affordable
    • Graph 3: average price ($) per 100ml/g of soap/bath/shower launches by eco/non-eco claims, 2021-22
    • Asia: create a multi-sensory bath and shower experience
    • Graph 4: soap/bath/shower launches by top 10 formats/textures, 2017-18 vs 2021-22
    • Australia & New Zealand: natural, eco and playful concepts add value
  3. the americas

    • North America: add value to sanitisers beyond effective germ removal
    • Graph 5: top 5 fastest-growing hand sanitiser* claims, 2017-18 vs 2021-22
    • North America: help consumers relax and switch off
    • Latin America: multifunctional opportunities

About the report

This market report provides in-depth analysis and insight supported by a range of data. Explore a year of innovation in depth to know exactly what’s working.

The Consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

Below is a sample report, understand what you are buying.

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Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Also, our reports come in PDF, Powerpoint, Word and Excel Databook formats.

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