Explore the latest innovations across the global salad, sandwiches and soup market in 2023. Our global trends market report identifies the biggest launch activities, pivotal consumer attitudes and important advances of the year across regions like EMEA, APAC, and the Americas.

Soup, Salad and Sandwiches Innovation – EMEA

More wet soup brands are shunning plastic packaging and turning to glass jars and bottles. Animal welfare claims feature on a growing share of soup, salad and sandwich launches across EMEA.

  • 33% of consumers in Germany who buy sustainable food and drink say they look for products with plastic-free packaging.

Innovation in the Soup Market – APAC

Frozen soups are growing their share of launch activity within the soup market, appealing as a convenient, long-life option. Meanwhile, sandwich brands are tapping into consumers’ emerging interest in plant-based foods.

  • 48% of adults in China say they haven’t eaten plant-based meat, but want to try.

Innovation across the Salad, Sandwich and Soup Market – Americas

Consumers are increasingly interested in meat substitutes, but aren’t willing to compromise on the flavor of meat. Innovation in both frozen soup and sandwiches is meeting the consumer need for convenient and quick-to-prepare options.

  • 35% of adults in the US say they look for products that are quick to prepare most of the time.

To discover more about the soup market, read the US Soup Market Report 2023or take a look at our extensive Global Soup Market Research.

Expert Analysis from an Innovation Specialist

This report, written by Mikolaj Kaczorowski, a leading innovation analyst, delivers in-depth commentary and analysis to highlight trends in the global soup market and add expert context to the numbers.

Plant-based claims are rising in Asia and North America, while innovation in frozen formats is surging as consumers seek out convenient long-life options.

Mikolaj Kaczorowski, Innovation Analyst

Mikolaj Kaczorowski
Innovation Analyst

Table of Contents


    • Europe: wet soup launches in glass jars become more prolific
    • Graph 1: wet soup launches, by top five pack types, 2018-19 vs 2022-23
    • Europe: animal welfare claims grow in soup, salad and sandwich launches
    • Graph 2: soup, salad and sandwich launches featuring a meat or fish ingredient*, by share of ethical animal claim, 2018-23
    • The Middle East & Africa (MEA)
  2. Asia Pacific (APAC)

    • Asia: convenience is a significant feature of soup innovation
    • Graph 3: wet soup launches, by share of storage type, 2018-23
    • Asia: sandwich/wrap brands look to tempt consumers with plant-based options
    • Graph 4: sandwich/wrap launches, by share of plant-based claim, 2018-23
    • Australia & New Zealand
  3. the americas

    • North America: brands are tapping into consumer demand for meat flavours , even for plant-based options
    • Graph 5: soup, salad and sandwich launches, by share of plant-based claim, 2018-23
    • North America: convenience is a significant driver of soup, salad and sandwich innovation
    • Graph 6: wet soup and sandwich launches, by share of storage, 2018-23
    • Latin America: soup, salad and sandwich brands are tapping into the popularity of meat
    • Graph 7: soup, salad and sandwich launches, by share of fauna flavour component group, 2018-23

About the report

This market report provides in-depth analysis and insight supported by a range of data. Explore a year of innovation in depth to know exactly what’s working.

The Consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

Below is a sample report, understand what you are buying.

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Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Also, our reports come in PDF, Powerpoint, Word and Excel Databook formats.

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