Description

Innovation is focused around immunity support, natural ingredients and sustainability. Online shopping is increasingly appealing to consumers in the category.

Mikolaj Kaczorowski, Innovation Analyst

Table of Contents

    • Graph 1: specialised nutrition launches by share of super-category, 2021-22
  1. EUROPE, MIDDLE EAST & AFRICA (EMEA)

    • Graph 2: specialised nutrition launches by share of super category, 2017-22
    • Europe: immunity and gut health influence specialised nutrition innovation
    • Graph 3: specialised nutrition launches, by share of select functional claims, 2018-22
    • Europe: sustainable packaging and production are a focus of innovation
    • Graph 4: specialised nutrition launches, by share of select ethical and environmental claims, 2017-22
    • The Middle East & Africa (MEA)
  2. Asia Pacific (APAC)

    • Graph 5: specialised nutrition launches by share of super-category, 2017-22
    • Asia: the pandemic accelerated the shift to online shopping for specialised nutrition
    • Graph 6: specialised nutrition launches from internet/mail order stores, by share of sub-category, 2017 vs 2022
    • Graph 7: specialised nutrition launches, by share of store type, 2018-22
    • Asia: specialised nutrition products are under consumer pressure to commit to natural formulations
    • Graph 8: specialised nutrition launches, by share of natural claims, 2017-22
    • Australia & New Zealand: specialised nutrition brands tap into demand for plant-based formulations
  3. the americas

    • Graph 9: specialised nutrition launches by share of super category, 2017-22
    • North America: consumers are keen to embrace products that offer enhanced hydration
    • North America: immune-support claims continue to roll out across specialised nutrition launches
    • Graph 10: infant and maternal specialised nutrition launches, by share of the functional – immunity claims, 2017-22
    • Latin America: consumers are looking for sports and energy drinks with benefits
    • Graph 11: performance nutrition launches, by share of vitamin/mineral fortified claims, 2017-22

About the report

This market report provides in-depth analysis and insight supported by a range of data. Explore a year of innovation in depth to know exactly what’s working.

The Consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

Below is a sample report, understand what you are buying.

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Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Also, our reports come in PDF, Powerpoint, Word and Excel Databook formats.

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