Explore the latest global innovations across the global specialized nutrition industry in 2023. Our specialized nutrition market report identifies the biggest launch activities, pivotal consumer attitudes and important advances of the year across regions like EMEA, APAC, and the Americas.

Innovation in Specialized Nutrition – EMEA

The popularity of plant-based eating has grown in recent years. There is a wide consumer interest in reducing animal-derived ingredients in certain aspects of their diets. As a result, vegan and plant-based claims in specialized nutrition has seen steady growth over the past five years, and these claims have begun to take center stage on packaging.

  • 31% of UK adults say that high-protein products made with plant-based proteins appeal more than those made with animal protein.

Innovation in Specialized Nutrition – APAC

There is a growing consumer demand for convenience. This is particularly important in performance nutrition products, which consumers are just as likely to consume on-the-go as at home. Tablet formats of performance nutrition products are carving out a growing niche, and there has been a recent uptick in tablet format product launches.

Innovation in Specialized Nutrition – Americas

Consumers are concerned about packaging waste in performance nutrition. The popularity of powdered performance nutrition products is growing as a result, as these can be mixed in a glass or refillable bottle, which avoids the bottle waste generally associated with energy drinks. In North America, specialized nutrition drinks with high protein content have seen a record rise in launch activity.

  • 64% of nutritional drink consumers in North America look for high-protein options.

To learn more about the global specialized and performance nutrition market, take a look at our Future of Specialized Nutrition Market Report 2023, or explore our extensive health and wellbeing research

Expert Analysis from an Industry Specialist

This report, written by Mikolaj Kaczorowski, a leading innovation analyst, delivers in-depth commentary and analysis to highlight global trends and innovation in specialized nutrition and add expert context to the numbers.

Specialized nutrition brands are tapping into the various convenience and health needs of consumers, with a notable focus on eye health and protein intake.Mikolaj Kaczorowski, Innovation AnalystMikolaj Kaczorowski
Innovation Analyst

Table of Contents

    • Graph 1: specialised nutrition launches by share of super-category, 2022-23

    • Graph 2: specialised nutrition launches, by share of super-category, 2018-23
    • Europe: specialised nutrition brands flag animal-free recipes
    • Graph 3: specialised nutrition launches, by share of select claims, 2018-23
    • Europe: specialised nutrition brands respond to demand for eye health support
    • Graph 4: specialised nutrition launches, by share of eye health claims, 2018-23
    • The Middle East & Africa (MEA)
  2. Asia Pacific (APAC)

    • Graph 5: specialised nutrition launches, by share of super-category, 2018-23
    • Asia: specialised nutrition brands are helping consumers address nutritional deficiencies
    • Graph 6: specialised nutrition launches, by share of nutritional & meal replacement drink sub-category, 2018-23
    • Asia: performance nutrition brands look to the convenience and portability of the tablet  format
    • Graph 7: performance nutrition* launches, by tablet format, 2018-23
    • Australia & New Zealand
  3. the americas

    • Graph 8: specialised nutrition launches by share of super-category, 2018-23
    • North America: performance nutrition brands address sustainability concerns
    • Graph 9: performance nutrition launches, by powdered format, 2018-23
    • North America: specialised nutrition drinks with added/high protein content record a rise in launch activity
    • Graph 10: specialised nutrition drink launches, by share of high/added protein claim, 2018-23
    • Latin America: specialised nutrition products with immunity-boosting credentials are in demand
    • Graph 11: specialised nutrition launches, by share of immune system claim, 2018-23

About the report

This market report provides in-depth analysis and insight supported by a range of data. Explore a year of innovation in depth to know exactly what’s working.

The Consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

Below is a sample report, understand what you are buying.

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Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Also, our reports come in PDF, Powerpoint, Word and Excel Databook formats.

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