Better-for-you options are gaining share of launch activity, as brands seek to engage with consumers via new format and flavour varieties.

Mikolaj Kaczorowski, Innovation Analyst

Table of Contents


    • Europe: medicated confectionery launches record an increase in vitamin and mineral fortification claims
    • Europe: gum brands are diversifying into more niche gum formats
    • Graph 1: gum launches, by format share, 2018-23
    • The Middle East & Africa (MEA)
  2. Asia Pacific (APAC)

    • Asia: sugar confectionery brands are increasingly embracing social media
    • Graph 2: sugar confectionery and gum launches, by share of social media claims, 2018-23
    • Asia: confectionery brands are innovating with functional ingredients
    • Graph 3: sugar confectionery and gum launches, by share of functional claim category, 2018-23
    • Australia & New Zealand (ANZ)
  3. the americas

    • North America: gum brands focus on sugar-free innovation
    • Graph 4: gum launches, by share of sugar-free claims, 2018-23
    • North America: sugar confectionery brands drum up excitement with flavour innovation
    • Graph 5: sugar confectionery and gum launches, by flavour component, 2022-23
    • Latin America
    • Graph 6: sugar confectionery launches, by region and share of seasonal and limited-edition claims, 2022-23

About the report

This market report provides in-depth analysis and insight supported by a range of data. Explore a year of innovation in depth to know exactly what’s working.

The Consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

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Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Also, our reports come in PDF, Powerpoint, Word and Excel Databook formats.

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