Explore the latest global innovations across the global gum and sugar confectionery industry in 2023. Our global sugar confectionery market report identifies the biggest launch activities, pivotal consumer attitudes and important advances of the year across regions like EMEA, APAC, and the Americas.

Innovation in Sugar Confectionery – EMEA

Vegan and plant-based diets have been growing in popularity in Europe, however, consumers appear less keen to try vegan offerings in the sugar confectionery market. This may be because sugar confectionery is not hugely associated with animal protein in the first place. Nevertheless, vegan claims in sweets have been on the increase across Europe. Confectionery brands should highlight the environmental and health-related positives of vegan sweets to entice new customers.

  • Only 12% of UK consumers are interested in trying sweets made with vegan ingredients, rising to 22% of 16-24 year-olds.

Innovation in Sugar Confectionery – APAC

Many sugar confectionery products are defined by their texture (e.g. gummy, chewy, soft, hard) and it is likely that texture plays as big a role as flavor when consumers are choosing a favorite. There has been a significant increase in launches of jelly textured confectionery. Most of these innovations are made with natural fruit juice so brands can position these as being low in fat and calories.

Innovation in Sugar Confectionery – Americas

Consumers in North America have been turning to sugar confectionery as an affordable treat as household budgets tighten. As they continue to face challenges, adults have been looking for ways to incorporate small indulgences into their day-to-day lives, and this plays to the strengths of the sugar confectionery sector. Confectionery brands in the US and Canada have been exploring sophisticated adult flavors, such as prosecco or spices, to add an extra level of indulgence.

  • 48% of US consumers ate sugar confectionery more often in 2022 because they are snacking more often.

To learn more about the global sugar confectionery market, take a look at our Future of Chocolate, Sugar and Gum Confectionery Market Report, or explore our extensive food market research.

Expert Analysis from a Specialist in Innovation

This report, written by Amrin Walji, a senior innovation analyst, delivers in-depth commentary and analysis to highlight global trends and innovation in sugar confectionery and add expert context to the numbers.

Memorable textures are a recurring innovation theme in sugar confectionery. Meanwhile, gum producers are addressing specific oral health issues explicitly on pack.

Amrin Walji

Amrin Walji
Senior Innovation Analyst

Table of Contents


    • Europe: vegan confectionery gains a bigger share of launch activity
    • Graph 1: sugar confectionery launches, by share of vegan claims, 2018-22
    • Europe: gum producers explore sustainable packaging formats
    • Graph 2: gum launches, by share of select ethical and environmental claims, 2018-22
    • The Middle East & Africa (MEA)
  2. Asia Pacific (APAC)

    • Asia: a wider variety of textures emerge in sugar confectionery
    • Graph 3: sugar confectionery launches, by share of textures, 2021-22
    • Asia: chewing gum brands tackle oral health issues
    • Graph 4: chewing gum launches, by share of select functional and plus claims, 2021-22
    • Australia & New Zealand (ANZ)
  3. the americas

    • North America: innovation focuses on the satisfying appeal of chewy formats
    • Graph 5: sugar confectionery launches, by share of sub-category, 2018-22
    • North America: innovation takes inspiration from the wellness challenges facing consumers today
    • Lollipops gain a bigger share of launch activity in Latin America
    • Graph 6: sugar confectionery launches, by share of sub-categories, 2021-22

About the report

This market report provides in-depth analysis and insight supported by a range of data. Explore a year of innovation in depth to know exactly what’s working.

The Consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

Below is a sample report, understand what you are buying.

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Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Also, our reports come in PDF, Powerpoint, Word and Excel Databook formats.

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