Brands are trying to grab consumer attention by looking beyond UV/multi-protection and focusing on skin health, DEI, convenience and sustainability.

Rosalia Di Gesu, Global Beauty & Personal Care Analyst

Table of Contents


    • Europe: be more disruptive as eco innovations become the norm
    • Graph 1: top 5 fastest-growing claims in suncare, 2017-18 vs 2021-22
    • Graph 2: sunscreen launches by select chemical and mineral ingredients, 2017-18 vs 2021-22
    • Europe: offer more than SPF sun protection
    • Graph 3: share of suncare launches with skincare-focused claims, 2017-18 vs 2021-22
    • Graph 4: share of suncare launches by fastest-growing claims, 2017-18 vs 2021-22
  2. Asia Pacific (APAC)

    • Asia: create products that are easy to use/apply
    • Graph 5: share of sunscreen launches with essence or serum textures, 2017-21
    • Graph 6: share of sunscreen launches with select convenient claims, 2017-18 vs 2021-22
    • Asia: boost the focus on beauty/skincare benefits
    • Graph 7: sunscreen launches with select beauty enhancing claims, 2017-18 vs 2021-22
  3. the americas

    • North America: eco-friendly NPD is increasingly the norm and can evolve
    • Graph 8: suncare launches with eco-friendly claims, by region, 2017-18 vs 2021-22
    • Graph 9: sunscreen launches by select chemical and mineral ingredients, by region, 2017-18 vs 2021-22
    • North America: the skincare focus can shift and evolve
    • Graph 10: suncare launches by select skincare claims, 2017-18 vs 2021-22

About the report

This market report provides in-depth analysis and insight supported by a range of data. Explore a year of innovation in depth to know exactly what’s working.

The Consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

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