NPD can better allay concerns over the safety of sunscreen ingredients, target acne-prone or ageing skin, and look beyond lotion/cream formats.

Shiyan Zering, Beauty and Personal Care Analyst

Table of Contents


    • Europe: appeal to health-conscious suncare consumers
    • Graph 1: share of sunscreen launches carrying non-nano claims*, 2019-24
    • Europe: pinpoint precise application needs
    • Graph 2: share of suncare launches by ease of use claim, by sub-category, 2019-20 vs 2023-24
    • The Middle East & Africa (MEA)
    • Graph 3: suncare launches by select eco-friendly and ethical claims, 2019-20 vs 2023-24
  2. Asia Pacific (APAC)

    • Asia: stand out among a plethora of creams/lotions
    • Graph 4: sun/sunbed exposure launches by top formats & textures, 2019-20 vs 2023-24
    • Asia: fill a gap in the market for anti-acne suncare
    • Graph 5: share of sunscreen launches with anti-acne or non-comeodegenic claims, 2019-20 vs 2023-24
    • Australia & New Zealand
  3. the americas

    • North America: approach sustainability with education and play
    • Graph 6: sunscreen launches by fastest-growing eco claims, 2019-20 vs 2023-24
    • Graph 7: sunscreen launches by select filters, 2019-20 vs 2023-24
    • North America: drive purchase with anti-ageing claims
    • Graph 8: share of sunscreen launches with anti-ageing claims, by region, 2019-20 vs 2023-24
    • Latin America: elevate the protective benefits of sunscreen
    • Graph 9: sun/sunbed exposure launches by select protects against elements and fortified claims, 2019-20 vs 2023-24

About the report

This market report provides in-depth analysis and insight supported by a range of data. Explore a year of innovation in depth to know exactly what’s working.

The Consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

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