Explore the latest global innovations across the global suncare industry in 2023. Our global suncare market report identifies the biggest launch activities, pivotal consumer attitudes and important advances of the year across regions like EMEA, APAC, and the Americas.

Innovations in Suncare – EMEA

Given consumer interest in suncare with added skin benefits, product innovation can extend beyond functional UV protection. Suncare innovation can offer beauty benefits that are more commonly associated with skincare, as well as on-trend skin health benefits (e.g. barrier protection). Blurring with skincare can enhance engagement and drive growth outside the key summer holiday months.

  • 46% of UK consumers look for suncare products that provide added skin benefits.

Innovations in Suncare – APAC

In Asia, functionality and convenience remain key focus areas for suncare consumers. In terms of convenience, innovation can better emphases solutions to common pain points for consumers, such as easy application, durability and fast absorption. Brands can also focus on superior UV protection to improve functionality.

  • 54% of Chinese users of sunscreen products are interested in easily removable sunscreen.

Innovations in Suncare – Americas

In recent years consumers have become more interested in overall health and wellness. Multipurpose suncare formulas that combine SPF with skincare benefits or use reputable skincare ingredients continue to appeal to consumers and can command a higher price. Brands can also drive uptake of sunscreen among Black consumers with skintone-inclusive product development.

  • 84% of Black sunscreen users in the US wish there were more product options made specifically for their skintone.

To learn more about the global suncare industry, take a look at our Future of Suncare Market Report.

Expert Analysis from a BPC Specialist

This report, written by Dionne Officer, a leading analyst in the BPC sector, delivers in-depth commentary and analysis to highlight global trends and innovation in suncare and add expert context to the numbers.

Suncare innovation remains focused on providing multifaceted and superior protection and skincare benefits. Convenient and skintone-inclusive NPD can expand.


Dionne Officer
Research Analyst – BPC Innovation

Table of Contents


    • Europe: feature more skincare claims on suncare innovation
    • Graph 1: suncare launches by select skin benefit claims, 2018-19 vs 2022-23
    • Europe: protect against more than UV rays
    • Graph 2: share of sunscreen launches with the ‘protects against elements’ claim, 2018-23
    • The Middle East & Africa (MEA)
    • Graph 3: suncare* launches by the top three fastest-growing claims, 2018-19 vs 2022-23
  2. Asia Pacific (APAC)

    • Asia: elevate the focus on convenience
    • Graph 4: suncare launches by select convenience claims, 2018-19 vs 2022-23
    • Asia: skin-beautifying benefits pique consumer interest
    • Graph 5: suncare launches by select beauty-enhancing/skin-caring claims, 2022-23
    • Australia & New Zealand (ANZ)
    • Graph 6: suncare launches by top three claims, 2022-23
    • Graph 7: suncare launches by top three fastest-growing claims, 2018-19 vs 2022-23
  3. the americas

    • North America: further blur with and be inspired by skincare
    • Graph 8: suncare launches by select beauty enhancing/skin caring claims, 2018-19 vs 2022-23
    • North America: develop skintone-inclusive formulations
    • Latin America: meet the consumer interest in mineral filters
    • Graph 9: sun/sunbed exposure launches by select chemical and mineral UV filters, 2018-19 vs 2022-23

About the report

This market report provides in-depth analysis and insight supported by a range of data. Explore a year of innovation in depth to know exactly what’s working.

The Consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

Below is a sample report, understand what you are buying.

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Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Also, our reports come in PDF, Powerpoint, Word and Excel Databook formats.

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