Explore the latest global innovations across the savory and sweet spreads market in 2023. Our global trends market report identifies the biggest launch activities, pivotal consumer attitudes and important advances of the year across regions like EMEA, APAC, and the Americas.

Innovation in the Sweet Spreads Market – EMEA

Heightened consumer interest in sustainability is prompting brands to innovate around more eco-friendly packaging.

Savory spreads brands are placing a greater focus on vegan and plant-based recipes.

Innovation in Sweet and Savory Spreads Market – APAC

Honey brands are innovating around convenient stick packs suitable for on-the-go use.

Meanwhile, sweet and savory spread brands are flagging up fruit and vegetable content to drive interest in the category.

Innovation in the Sweet Spreads Market – Americas

Environmentally friendly packaging claims are growing as producers seek to reduce plastic waste.

Palm oil use has seen a recent uptick in nut and savory spreads launches, though concern remains around its environmental impact.

To discover more about the sweet and savory spreads market, read The Future of Sweet and Savory Spreads Report 2023or take a look at our extensive Global Spreads Market Research.

Expert Analysis from an Innovation Specialist

This report, written by Mikolaj Kaczorowski, a leading innovation analyst, delivers in-depth commentary and analysis to highlight trends in the global sweet spreads market and add expert context to the numbers.

Sustainability initiatives continue to attract innovation, while vegan recipes and convenient packaging are also inspiring launch activity.

Mikolaj Kaczorowski, Innovation Analyst

Mikolaj Kaczorowski
Innovation Analyst

Table of Contents


    • Europe: environmental claims grow among spreads launches
    • Graph 1: sweet and savoury spreads launches, by share of select ethical and environmental claims, 2018-19 vs 2022-23
    • Europe: plant-based and vegan recipes grow in savoury spreads launches
    • Graph 2: savoury spread launches, by share of vegan, vegetarian and plant based claims, 2018-23
    • The Middle East & Africa (MEA)
  2. Asia Pacific (APAC)

    • Asia: honey brands offer consumers convenient options
    • Graph 3: launches of honey, by share of stick pack format, 2018-23
    • Asia: spreads brands are highlighting fruit and vegetable content
    • Australia & New Zealand
  3. the americas

    • North America: sustainability claims rise among spreads launches
    • Graph 4: sweet and savoury spread launches, by select ethical and environmental claim, 2019-23
    • North America: palm oil has seen a resurgence in chocolate and nut spread recipes
    • Graph 5: nut and chocolate spread launches, by share of palm oil as an ingredient, 2018-23
    • Latin America

About the report

This market report provides in-depth analysis and insight supported by a range of data. Explore a year of innovation in depth to know exactly what’s working.

The Consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

Below is a sample report, understand what you are buying.

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Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Also, our reports come in PDF, Powerpoint, Word and Excel Databook formats.

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