Consumer interest in areas including eye health, skin conditions and gut health creates demand for specific VMS products which allow for custom wellness routines.

Georgia Stafford, Beauty & Personal Care Analyst

Table of Contents

    • What we have seen
    • Our pick of the most innovative launches in this review
    • Other innovative launches

    • Europe: get on board with the gut health movement
    • Educate on the benefits of good gut health
    • Revive stagnant digestive and probiotic claims
    • Graph 1: VMS launches with select claims, 2019-24
    • Prove probiotics' powers
    • Gallinée focuses on the anti-ageing benefits of probiotics
    • Europe: convenience is king
    • Fill in the gaps in consumers' diets
    • Make supplements convenient and quick
    • Graph 2: VMS product launches with an ease of use claim, 2019-24
    • Ensure VMS products are easy to use
    • Kefir brand Biotifiul enter the VMS space
    • The Middle East & Africa (MEA)
    • Help VMS consumers go green
  2. Asia Pacific (APAC)

    • Asia: sugar-free products
    • Deliver sugar-free supplements
    • Help consumers  sticking to low to no sugar diets
    • Graph 3: VMS launches featuring select claims, May 2019-April2024
    • Offer flavourful sugar-free supplements
    • Use professional claims to bolster perceived expertise
    • Asia: eye health takes centre stage
    • Eyes on the prize: innovate in ocular health supplements
    • Strike gold with marigold
    • Graph 4: VMS launches featuring a functional – eye health claim, 2019-24
    • Look to natural eye health boosting ingredients
    • Australia & New Zealand: sexual and intimate health
    • Help consumers with their intimate health
  3. the americas

    • North America: mood and mental wellbeing
    • Take note of consumers' open mindedness towards stress management
    • Be realistic about VMS products' potential in regards to mood
    • Help consumers feel in control of their mental wellbeing
    • North America: skin disorder supplements
    • Respond to consumers' holistic view of skincare
    • Put a spotlight on skin health
    • Graph 5: VMS launches featuring select claims, 2019-24
    • Get specific with skin concerns
    • Latin America: aesthetic-enhancing supplements
    • Beautify VMS routines
    • Graph 6: VMS launches featuring a fuctional – skin, nails & hair claim, 2019-24
    • Supplement skin and haircare regimens

About the report

This market report provides in-depth analysis and insight supported by a range of data. Explore a year of innovation in depth to know exactly what’s working.

The Consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

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