Explore the latest global innovations across the wine and spirits market in 2023. Our global spirit and wine industry report identifies the biggest launch activities, pivotal consumer attitudes and important advances of the year across regions like EMEA, APAC, and Americas.

Innovation in Wine and Spirits – EMEA

Spirit industry trends: Europe has seen a surge in gin launches, driven by the growth of home entertaining and cocktail making. Meanwhile, consumer demand for environmental claims is also driving innovation in the spirits industry.

Wine industry trends: The cost of living crisis means some consumers feel worse off financially, but many drinkers will want premium wine treats at home. Premium brands can drive innovation in wine by reminding drinkers why they offer affordable luxury.

Innovation in Wine and Spirits – APAC

Spirit industry trends: China is witnessing a boom in ready-to-drink innovation in the spirits industry as consumers are attracted to its convenient and fashionable attributes.

Wine industry trends: Wineries in Australia and New Zealand look to appeal to consumers who seek low- and no-alcohol wine alternatives.

Innovation in Wine and Spirits – Americas

Spirits industry trends: As consumers increasingly entertain at home, distinctive packaging helps spirit brands to stand out at point of sale. The popularity of RTDs is driving large beverage brands to enter the category.

Wine industry trends: While bottles remain the packaging of choice for wine manufacturers, cans and cartons have grown particularly popular over the past twelve months.

To discover more about A Year of Innovation in Wine, Spirits and RTDs Market Report 2023, read The Future of Wine and Spirits Market Report 2023or take a look at our extensive Alcoholic Drinks Market Research.

Expert Analysis from an Alcoholic Drinks Specialist

This report, written by Mikolaj Kaczorowski, a leading analyst in the alcoholic drinks sector, delivers in-depth commentary and analysis to highlight global trends and innovation in wine and spirits and add expert context to the numbers.

As gin launches soar in Europe, innovation in the alcoholic ready-to-drink (RTD) sector is flourishing in Asia and attracting big brand investment in the US.

Mikolaj Kaczorowski, Innovation Analyst

Mikolaj Kaczorowski
Innovation Analyst

Table of Contents


    • Europe: spirits ride the wave of the home nesting boom
    • Graph 1: spirits launches, by share of spirits subcategory, 2018-22
    • Europe: RTD, wine and spirit brands are making strides in sustainable production
    • Graph 2: RTD, wine and spirit launches, by share of select ethical and environmental claims, 2018-22
    • The Middle East & Africa (MEA)
  2. Asia Pacific (APAC)

    • Asia: RTDs are expanding in Asia
    • Graph 3: share of RTD launches, 2018-22
    • Asia: flavour innovation can drive interest in spirits
    • Graph 4: spirit launches, by share of flavour component group, 2018-22
    • Australia & New Zealand
  3. the americas

    • North America: distinctive packaging helps consumer to show off their liquor cabinet
    • North America: familiar brands are sought out for RTDs
    • Graph 5: RTD launches, by share of top 10 flavour component subgroups, 2022
    • Latin America
    • Graph 6: wine, fortified wine and other wine launches, by pack type, 2018-22

About the report

This market report provides in-depth analysis and insight supported by a range of data. Explore a year of innovation in depth to know exactly what’s working.

The Consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

Below is a sample report, understand what you are buying.

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Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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