Description

As the alcohol alternatives space continues to expand, brands can unlock new potential with intentional inclusivity, flexibility, and product education.

Kelsey Olsen, Food & Drink Analyst

Table of Contents

    • Key issues covered in this Report
  1. Executive Summary

    • Consumer Insights

      • Consumer Fast Facts
    • Alcohol Consumption

      • Alcohol consumption
      • Graph 1: types of alcoholic beverages consumed – NET – Any drink, 2022-23
      • Graph 2: types of alcoholic beverages consumed – NET – Any drink, by generation, 2023
      • Graph 3: types of alcoholic beverages consumed – NET – Any drink, by gender, 2023
      • Alcohol consumption frequency
      • Graph 4: alcoholic beverage consumption frequency, 2022-23
      • Graph 5: alcoholic beverage consumption frequency, by generation, 2023
      • Graph 6: alcoholic beverage consumption frequency, by gender, 2023
      • Changes in alcohol consumption
      • Graph 7: change in alcohol consumption since last year, by generation, 2023
      • Graph 8: change in alcohol consumption since last year, by gender, 2023
      • Reasons for drinking more
      • Graph 9: reasons for drinking more alcohol compared to a year ago, 2022-23
      • Graph 10: reasons for drinking more alcohol compared to a year ago, by generation, 2023
      • Reasons for drinking less
      • Graph 11: reasons for drinking less alcohol, 2022-2023
      • Graph 12: reasons for drinking less alcohol compared to a year ago, by generation, 2023
      • Graph 13: reasons for drinking less alcohol compared to a year ago, by gender, 2023
    • Sober Curiosity

      • Sober-curious awareness and trial
      • Graph 14: awareness and interest in sober curious* lifestyle, 2022-23
      • Graph 15: awareness and interest in sober curious lifestyle, by generation, 2023
      • Graph 16: awareness and interest in sober curious lifestyle, by gender, 2023
      • Reasons for sober curiosity
      • Graph 17: reasons consumers follow/would try a sober curious lifestyle – NET – Any rank, 2022-23
      • Graph 18: reasons consumers follow/would try a sober curious lifestyle – NET – Any rank, by generations, 2023
      • Graph 19: reasons consumers follow/would try a sober curious lifestyle – NET – Any rank, by gender, 2023
      • Sober curious behaviors
      • Graph 20: sober curious behaviors, 2023
      • Graph 21: sober curious behaviors, by generation, 2023
      • Graph 22: sober curious behaviors, by gender, 2023
    • Alcohol Alternatives

      • Alcohol alternatives consumption
      • Graph 23: types of alcohol substitutes purchased for at home or at a bar/restaurant, 2022-23
      • Graph 24: types of alcohol substitutes purchased for at home or at a bar/restaurant, by generation, 2023
      • Graph 25: types of alcohol substitutes purchased for at home or at a bar/restaurant, by gender, 2023
      • New alcohol alternatives purchase motivators
      • Graph 26: motivators to purchase a new drink as an alcohol substitute, 2023
      • Graph 27: alcohol substitute purchase motivators, by generation, 2023
      • Graph 28: motivators to purchase a new drink as an alcohol substitute, by generation, 2023
      • Alcohol alternatives occasions
      • Graph 29: alcohol substitute consumption occasions, 2023
      • Graph 30: alcohol substitute consumption occasions, by generation, 2023
      • Graph 31: alcohol substitute consumption occasions, by gender, 2023
      • Alcohol alternatives attitudes
      • Graph 32: alcohol alternatives attitudes, 2023
      • Graph 33: alcohol alternatives attitudes – NET – Agree, by generations, 2023
    • Competitive Strategies

      • Launch activity and innovation
      • Marketing and advertising
      • Opportunities
    • The Market

      • Market context
      • Market drivers
      • Graph 34: types of alcoholic beverages consumed – NET – Any drink, by financial situation, 2023
      • Graph 35: select consumables – trended use, 2020-23
    • Appendix

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