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- All Industries /
- Drinks /
- US Alcohol Alternatives Market Report 2023
As the alcohol alternatives space continues to expand, brands can unlock new potential with intentional inclusivity, flexibility, and product education.
Kelsey Olsen, Food & Drink Analyst
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- Key issues covered in this Report
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Executive Summary
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Consumer Insights
- Consumer Fast Facts
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Alcohol Consumption
- Alcohol consumption
- Graph 1: types of alcoholic beverages consumed – NET – Any drink, 2022-23
- Graph 2: types of alcoholic beverages consumed – NET – Any drink, by generation, 2023
- Graph 3: types of alcoholic beverages consumed – NET – Any drink, by gender, 2023
- Alcohol consumption frequency
- Graph 4: alcoholic beverage consumption frequency, 2022-23
- Graph 5: alcoholic beverage consumption frequency, by generation, 2023
- Graph 6: alcoholic beverage consumption frequency, by gender, 2023
- Changes in alcohol consumption
- Graph 7: change in alcohol consumption since last year, by generation, 2023
- Graph 8: change in alcohol consumption since last year, by gender, 2023
- Reasons for drinking more
- Graph 9: reasons for drinking more alcohol compared to a year ago, 2022-23
- Graph 10: reasons for drinking more alcohol compared to a year ago, by generation, 2023
- Reasons for drinking less
- Graph 11: reasons for drinking less alcohol, 2022-2023
- Graph 12: reasons for drinking less alcohol compared to a year ago, by generation, 2023
- Graph 13: reasons for drinking less alcohol compared to a year ago, by gender, 2023
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Sober Curiosity
- Sober-curious awareness and trial
- Graph 14: awareness and interest in sober curious* lifestyle, 2022-23
- Graph 15: awareness and interest in sober curious lifestyle, by generation, 2023
- Graph 16: awareness and interest in sober curious lifestyle, by gender, 2023
- Reasons for sober curiosity
- Graph 17: reasons consumers follow/would try a sober curious lifestyle – NET – Any rank, 2022-23
- Graph 18: reasons consumers follow/would try a sober curious lifestyle – NET – Any rank, by generations, 2023
- Graph 19: reasons consumers follow/would try a sober curious lifestyle – NET – Any rank, by gender, 2023
- Sober curious behaviors
- Graph 20: sober curious behaviors, 2023
- Graph 21: sober curious behaviors, by generation, 2023
- Graph 22: sober curious behaviors, by gender, 2023
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Alcohol Alternatives
- Alcohol alternatives consumption
- Graph 23: types of alcohol substitutes purchased for at home or at a bar/restaurant, 2022-23
- Graph 24: types of alcohol substitutes purchased for at home or at a bar/restaurant, by generation, 2023
- Graph 25: types of alcohol substitutes purchased for at home or at a bar/restaurant, by gender, 2023
- New alcohol alternatives purchase motivators
- Graph 26: motivators to purchase a new drink as an alcohol substitute, 2023
- Graph 27: alcohol substitute purchase motivators, by generation, 2023
- Graph 28: motivators to purchase a new drink as an alcohol substitute, by generation, 2023
- Alcohol alternatives occasions
- Graph 29: alcohol substitute consumption occasions, 2023
- Graph 30: alcohol substitute consumption occasions, by generation, 2023
- Graph 31: alcohol substitute consumption occasions, by gender, 2023
- Alcohol alternatives attitudes
- Graph 32: alcohol alternatives attitudes, 2023
- Graph 33: alcohol alternatives attitudes – NET – Agree, by generations, 2023
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Competitive Strategies
- Launch activity and innovation
- Marketing and advertising
- Opportunities
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The Market
- Market context
- Market drivers
- Graph 34: types of alcoholic beverages consumed – NET – Any drink, by financial situation, 2023
- Graph 35: select consumables – trended use, 2020-23
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Appendix
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