This report offers a complete analysis of pet owners in the US from a consumer perspective. The full report features consumer profiles, attitudes, and habits, alongside an overview of the US pet care market and the trends influencing the industry. Below is a summary of the key areas covered, and a selection of handpicked insights from the report itself.

Key Issues Covered in this Report

  • Profiles of American pet owners
  • Motivations for getting a pet and approach to pet ownership
  • Utilization of pet services
  • Adoption of pet-specific technology
  • Medical conditions impacting pets
  • Pet owner attitudes toward pet wellbeing, value, travel and sustainability
  • Sales and market share of pet products and services

Pet Owners in the US – Consumer Overview

Pets hold an indispensable role in the lives of Americans, with roughly three-quarters of adults reporting ownership of at least one pet. The need for companionship is a key driver of pet ownership in the US, with over half of pet owners reporting this as a reason for ownership, highlighting the growing link between pet ownership and personal wellbeing. With pet ownership on the rise, the demand for pet-friendly travel and leisure experiences will grow, and is something that brands in these industries should consider.

US Pet Care Market – Current Landscape

Like many categories, the pet care products and services market experienced significant volatility between 2020 and 2023 due to strong demand, scarcity of goods, high labor costs and global supply chain issues, resulting in rapidly rising prices. While high prices are putting pressure on consumer spending and the premiumization trend that had previously propelled category growth, category resilience is underpinned by pet owners’ willingness to prioritize their pets’ wellbeing.

  • US pet care products market size: Retail sales in the US are estimated to reach over $10 billion in 2023.

Purchase Mintel’s full report to learn about the pet care market in more detail. Our expert analysts provide recommendations and opportunities for growth in this expanding market, as well as a breakdown of recent launch activity and innovation in the industry. Readers of this report may also be interested in Mintel’s US Pet Food Market Report 2023.

Additional Features Included in Your Report

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Expert Recommendations from a Specialist Analyst

This report, written by Fiona O’Donnell, a leading consumer lifestyles analyst, delivers in-depth commentary on America’s Pet Owners and recommendations for growth and innovation.

Americans remain dedicated to ensuring their pets wellbeing, even in the face of rising prices, prioritizing mental health, wellness and shared experiences.

Fiona O’Donnell, Senior Director US ReportsFiona O’Donnell
Senior Director – Lifestyles, Culture & Identity, Multicultural, Travel & Leisure

Table of Contents

    • Key issues covered in this Report
  1. Executive Summary

  2. Consumer Insights

    • Consumer fast facts
    • Pet ownership and acquisition
    • Graph 1: pet ownership, 2023
    • Graph 2: pet ownership, 2020-23
    • Graph 3: number of dogs and cats owned, 2023
    • Graph 4: acquisition source for dogs and cats, 2023
    • Graph 5: attitudes toward adoption and pet acquisition, 2023
    • Pet owner motivations
    • Graph 6: motivations for owning a pet, 2023
    • Graph 7: select motivations for owning a pet, by age, 2023
    • Graph 8: motivations for getting a pet – wanted an exercise buddy, by acquisition period, 2023
    • Pet services
    • Graph 9: pet services used in the past 12 months, 2023
    • Graph 10: use of pet health insurance in past 12 months, 2022 and 2023
    • Graph 11: select pet services used in past 12 months, by exclusive pet owned, 2023
    • Technology and pets
    • Graph 12: technology and pets, 2023
    • Graph 13: technology and pets, 2022-23
    • Graph 14: use of pet technology, by parental status, 2023
    • Graph 15: use of select pet technology, by multi-pet and future owners, 2023
    • Pet medical conditions
    • Graph 16: pet medical conditions, 2023
    • Graph 17: pet medical conditions, 2022-23
    • Graph 18: select pet medical conditions, by age, 2023
    • Graph 19: select pet medical conditions, by dog ownership, 2023
    • Graph 20: pet medical conditions – obesity, by dog and cat ownership, 2023
    • Attitudes and behaviors toward pet ownership
    • Graph 21: attitudes toward pet routine, 2023
    • Graph 22: attitudes toward spending and shopping for pets, 2023
    • Graph 23: attitudes toward spending and shopping for pets – any agree, by age, 2023
    • Graph 24: attitudes toward traveling with pets, 2023
    • Graph 25: attitudes toward traveling with pets – any agree, by exclusive and future ownership, 2023
    • Graph 26: attitudes toward natural products and sustainability, 2023
    • Graph 27: attitudes toward natural products and sustainability – any agree, by age, 2023
    • Approach to pet ownership
    • Graph 28: attitudes toward pet hinderance, by age, 2023
    • Graph 29: approach to getting tips/advice on being a pet parent, by age, 2023
    • Graph 30: approach to pet socialization, by exclusive pet ownership, 2023
    • Graph 31: attitudes toward pet adoption, by future ownership, 2023
  3. Competitive Strategies

    • Launch activity and innovation
    • Marketing and advertising
    • Opportunities
  4. The Market

    • Market context
    • Market drivers
    • Graph 32: Consumer Price Index change from previous period, 2021-23
    • Graph 33: average annual household spending on pet care products and services, 2018-23 (est)
    • Graph 34: interest in finding ways to save money on pet care – any agree, by financial situation, 2023
    • Market size and forecast
    • Market segmentation
    • Graph 35: segment share of pet care products and services, 2023 (est)
    • Graph 36: total retail sales of pet care products and services, by segment, 2018-23 (est)
  5. Appendix

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.


Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.


Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.


Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.


Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

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