Description

Most consumers feel nervous about generative AI and its future implications. Market investment is soaring, with a greater focus on enterprise applications.

Jenni Nelson, Consumer Insights Analyst, Tech, Media & Entertainment

Table of Contents

    • Key issues covered in this report
  1. Executive Summary

  2. Consumer Insights

    • Consumer fast facts
    • Consumer fast facts (continued)
    • Familiarity with genAI
    • Graph 1: familiarity and experience with generative AI, by age, 2023
    • Graph 2: generative AI is a fad (% any agree), overall by those who have used genAI, 2023
    • Graph 3: I have used generative AI tools…, by age and gender, 2023
    • Expectations for generative AI
    • Graph 4: expectations for generative AI, 2023
    • Graph 5: expectations for generative AI, by gender, 2023
    • Graph 6: generative AI for companionship will decrease loneliness (% any agree), by gender, 2023
    • Graph 7: expectations for generative AI (select), by age, 2023
    • Graph 8: expectations for generative AI, overall by those who have used generative AI tools and have adopted them in work and daily life, 2023
    • Interest in functions of genAI
    • Graph 9: functional interests of generative AI, 2023
    • Graph 10: functional interests of generative AI, by gender, 2023
    • Graph 11: functional interests of generative AI, by age, 2023
    • Graph 12: functional interests of generative AI, overall by those who have used generative AI tools, 2023
    • Personal use
    • Graph 13: anticipated personal use of generative AI, 2023
    • Graph 14: anticipated personal use of generative AI, by gender, 2023
    • Graph 15: anticipated personal use of generative AI, by age, 2023
    • Graph 16: anticipated personal use of generative AI, by race and Hispanic origin, 2023
    • Graph 17: anticipated personal use of generative AI, overall by those who have used generative AI tools, 2023
    • Bright side versus dark side of genAI
    • Graph 18: generative AI impact on jobs, by age, 2023
    • Graph 19: “I could see myself losing my job due to the use of generative AI in the workplace” (% any agree), by age, 2023
    • Graph 20: ease of genAI content identification, by age, 2023
    • Graph 21: content creation preferences, by age, 2023
    • Graph 22: creating new content from dead artists’ previous work through generative AI is great for fans (% any agree), by gender, 2023
    • Graph 23: concerns over intellectual property rights are overblown (% any agree), by age, 2023
    • Graph 24: generative AI preferences for shopping/commerce, by age, 2023
    • Graph 25: generative AI impact on mental capabilities, by parental status, 2023
    • Graph 26: students using generative AI in their school work are cheating (% any agree), by age and gender, 2023
    • Consumer attitudes
    • Graph 27: the government should regulate the use of generative AI (% any agree), by age, 2023
    • Graph 28: “I am concerned that generative AI will lead to machines having more power than humans” (% any agree), by age, 2023
    • Graph 29: “I think generative AI will spread misinformation” (% any agree), by age, 2023
    • Graph 30: generative AI will decrease online safety (% any agree), moms vs dads, 2023
  3. Competitive Strategies

    • Marketing and advertising
    • Graph 31: Microsoft 2022-23 paid media spend for top 10 brands by 2023 share
    • Opportunities
  4. The Market

    • Market context
    • Market factors
    • Graph 32: unemployment and underemployment, 2022-23
    • Graph 33: Consumer Price Index change from previous period, 2022-2023
    • Market size and forecast
    • Key players
  5. Appendix

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

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Data

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