Description

Babies and toddlers have specific nutrition needs, and feeding them can be stressful. Help parents navigate, and be an invaluable resource as babies grow into kids.

Michele Scott, Associate Director, US Research – Food and Drink

Table of Contents

    • Key issues covered in this Report
  1. Executive Summary

    • Consumer Insights

      • Consumer fast facts
      • Food and drink consumed by children under 3
      • Graph 1: food and drink consumed by children under 3, 2023
      • Graph 2: food and drink consumed by children under 3, by region, 2023
      • Graph 3: food and drink consumed by children under 3, by financial situation, 2023
      • Graph 4: food and drink consumed by children under 3, employment situation, 2023
      • Graph 5: food and drink consumed by children under 3, marital status, 2023
      • Frequency of foods consumed by children under 3
      • Graph 6: frequency of food and drink consumed by children under 3, 2023
      • Important attributes of drinks given to babies/toddlers
      • Graph 7: important attributes in drinks given to babies/toddlers, 2023
      • Graph 8: important attributes in drinks given to babies/toddlers, by region, 2023
      • Important attributes of food given to babies/toddlers
      • Graph 9: important attributes in food given to babies/toddlers, 2023
      • Graph 10: important attributes in food given to babies/toddlers, by employment situation, 2023
      • Sources of information about baby/toddler nutrition
      • Graph 11: resources used for feeding children, 2023
      • Graph 12: resources used for feeding children, by marital status, 2023
      • Graph 13: resources used for feeding children, by region, 2023
      • Toddler and baby feeding behaviors
      • Graph 14: toddler and baby feeding behaviors, US
      • Graph 15: toddler and baby feeding behaviors by region, 2023
      • Graph 16: toddler and baby feeding behaviors, by marital status, 2023
      • Attitudes toward baby/toddler food and drink
      • Graph 17: attitudes about feeding babies/toddlers, 2023
      • Graph 18: attitudes about feeding babies/toddlers, by region, 2023
      • Graph 19: attitudes about feeding babies/toddlers, by marital status, 2023
    • Competitive Strategies

      • Launch activity and innovation
      • Marketing and advertising
      • Opportunities
    • The Market

      • Market context
      • Market drivers
      • Graph 20: wages and CPI, percent change from year ago, 2021-23
      • Market size and forecast
      • Market segmentation
      • Graph 21: total retail sales and forecast, by segment, at current prices, 2018-28
      • Market share/brand share
    • Appendix

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