Description

“Interest in beauty and personal care ingredients has grown over the past year, with most shoppers researching product formulations at least occasionally. Interest in ingredients is driven largely by a desire to understand a product’s efficacy and ensure that it is safe to use. Consumers recognize a gap in their product knowledge and expect brands to help them fill it with easy-to-understand, honest information. Not only do consumers want to know what is included in their products, but they want to understand the rationale for its inclusion.”

– Meghan Ross, Senior Home & Beauty Analyst

Key issues covered in this Report:

  • Market factors influencing beauty and personal care ingredient shopping trends.
  • Frequency of researching personal care and beauty product ingredients.
  • Sources of information used to research beauty and personal care ingredients.
  • Motivations for researching beauty and personal care ingredients.
  • Beauty and personal care shopping behaviours.
  • Beauty and personal care ingredient attitudes.

Table of Contents

  1. Overview

    • What you need to know
      • Key issues covered in this Report
        • Definition
          • Market context
          • Executive Summary

              • Top takeaways
                • Market overview
                    • Figure 1: Category outlook: BPC ingredient trends, 2022-27
                  • Opportunities and challenges
                    • Lead with education
                      • Sustainability initiatives can drive interest
                        • Build trust with safety messaging
                          • Efficacy is driving an interest in formulations
                            • Science shouldn’t be scary
                            • Market Factors

                              • Impact of COVID-19 on BPC ingredients
                                • Cost-of-living increases will impact purchase decisions
                                  • Figure 2: 12-month change in the Consumer Price Index, October 2019-October 2022
                                  • Figure 3: L’Oréal Groupe Instagram post, December 2022
                                  • Figure 4: Equate Vitamin C Shea Sugar Scrub (US), July 2022
                                • BPC category growth will benefit from planned immigration patterns
                                  • Figure 5: Distribution of foreign-born population, by region of birth, 1996-2036*
                              • Competitive Strategies and Market Opportunities

                                • Consumers will be looking for added value
                                  • Figure 6: Mintel Trend Driver: Value
                                  • Figure 7: Grande Cosmetics Instagram post, April 2022
                                  • Figure 8: Honest Fresh Flex Concealer (US), December 2022
                                  • Figure 9: Ember Wellness Instagram post, November 2022
                                • Sustainable supply chains will become more influential
                                  • Figure 10: Mintel Trend Driver: Surroundings
                                  • Figure 11: L’Oréal Groupe Instagram post, November 2022
                                  • Figure 12: Sustainable BPC ingredient attitudes, 2022
                                  • Figure 13: Kadalys US Instagram post, September 2022
                                  • Figure 14: UpCircle Beauty Instagram post, September 2022
                                  • Figure 15: Codex Beauty Instagram post, September 2022
                                  • Figure 16: Climaplex Instagram post, August 2022
                                • Consumers need safety reassurances
                                  • Figure 17: Dr Dennis Gross Instagram post, October 2022
                                  • Figure 18: Blissy Brand Instagram post, October 2022
                                • Brands need to lead with education in order to build trust
                                    • Figure 19: The Ordinary Glycolic Acid 7% Toning Solution, December 2019
                                    • Figure 20: ClearForMe Instagram post, October 2022
                                    • Figure 21: Codex Beauty Instagram post, March 2021
                                  • A shift towards the scientific
                                    • Figure 22: Myth Busting 101: Are Preservatives Bad?, November 2022
                                    • Figure 23: The Ordinary Instagram post, October 2022
                                    • Figure 24: Heraux Skin Instagram post, April 2021
                                    • Figure 25: One Ocean Beauty Instagram post, December 2022
                                    • Figure 26: Biossance Instagram post, December 2022
                                    • Figure 27: Haeckels Instagram post, November 2022
                                • BPC Ingredient Trends: Fast Facts

                                  • Beauty and Personal Care Usage

                                    • Unsurprisingly, beauty usage is driven by women
                                      • Figure 28: Past 12-month BPC category usage, by age and gender, 2022
                                      • Figure 29: War Paint for Men Instagram post, August 2022
                                      • Figure 30: Past 12-month BPC category usage, by race, 2022
                                      • Figure 31: Past 12-month beauty category usage, by household income, 2022
                                      • Figure 32: Past 12-month beauty category usage, by work location, 2022
                                  • Researching Personal Care Product Ingredients

                                    • Ingredient research is often tied to efficacy expectations
                                      • Figure 33: Frequency of researching personal care ingredients when shopping, 2022
                                      • Figure 34: Nécessaire The Scalp Serum (US), November 2022
                                      • Figure 35: IGK First Class Charcoal Detox Dry Shampoo (US), November 2022
                                      • Figure 36: Neutriherbs Vitamin C + Ferulic Acid Body Lotion (US), November 2022
                                      • Figure 37: Those who always research personal care ingredients when shopping, men vs women, 2022
                                      • Figure 38: Those who always research personal care ingredients when shopping, South Asians vs overall, 2022
                                  • Researching Beauty Product Ingredients

                                    • Facial products receive the highest formulation scrutiny
                                      • Figure 39: Frequency of researching beauty ingredients when shopping, 2022
                                      • Figure 40: Frequency of researching beauty ingredients when shopping, men vs women, 2022
                                      • Figure 41: Frequency of researching beauty ingredients when shopping, by parental status, 2022
                                      • Figure 42: Frequency of researching beauty ingredients when shopping, Asians vs overall, 2022
                                  • Sources of BPC Ingredient Information

                                    • Packaging plays a crucial role for information seekers
                                      • Figure 43: Sources of BPC ingredient information, 2022
                                      • Figure 44: Sources of BPC ingredient information, men vs women, 2022
                                      • Figure 45: Sources of BPC ingredient information, by age, 2022
                                      • Figure 46: Sources of BPC ingredient information, Asians vs overall, 2022
                                      • Figure 47: Sources of BPC ingredient information, by parental status, 2022
                                  • Motivations for Researching Beauty and Personal Care Ingredients

                                    • Efficacy and health concerns drive consumers to research product formulations
                                      • Figure 48: The Ordinary Instagram post, October 2022
                                      • Figure 49: Reasons for researching BPC ingredient information, 2022
                                      • Figure 50: Reasons for researching BPC ingredient information, men vs women, 2022
                                      • Figure 51: Reasons for researching BPC ingredient information, 18-44s vs over-45s, 2022
                                      • Figure 52: Reasons for researching BPC ingredient information, Asians vs overall, 2022
                                      • Figure 53: Reasons for researching BPC ingredient information, by parental status, 2022
                                  • BPC Shopping Behaviours

                                    • Safety concerns have consumers avoiding certain ingredients
                                      • Figure 54: BPC ingredient shopping behaviours (% agree), 2022
                                      • Figure 55: Select BPC ingredient shopping attitudes (% agree), men vs women, 2022
                                      • Figure 56: BPC ingredient engagement (% agree), 2022
                                      • Figure 57: ‘I look for ingredients that are often promoted by influencers’ (% agree), by age, 2022
                                      • Figure 58: BPC ingredient engagement (% agree), South Asians vs overall, 2022
                                  • Appendix – Data Sources and Abbreviations

                                    • Data sources
                                      • Consumer survey data
                                        • Consumer qualitative research
                                          • Mintel Trend Drivers
                                            • Abbreviations

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