Description

Evaluating the consumption patterns, behaviors and attitudes toward the beauty and personal care industry with a focus on women 40+.

Carson Kitzmiller, Senior Analyst, Beauty & Personal Care

Table of Contents

    • Key issues covered in this Report
  1. Executive Summary

    • The Market

      • Market context
      • Market drivers
      • Graph 1: Total US retail sales and forecast of facial skincare products, by segment, at current prices, 2017-27
    • Competitive Strategies & Market opportunities

      • Consumer Insights

        • Consumer fast facts
        • Consumer segments
        • Graph 2: menstruation status, by age, 2023
        • Product usage
        • Graph 3: female BPC product usage, by age, 2023
        • Graph 4: BPC product usage, 40+, by race and Hispanic origin, 2023
        • Graph 5: female 40+ BPC product usage, by household income (HHI), 2023
        • Skills and experimentation with BPC products
        • Graph 6: self-proclaimed skill level applying color cosmetics and using skincare, by age, 2023
        • Graph 7: self-proclaimed "advanced" skill level, by age and race and Hispanic origin, 2023
        • Graph 8: experimentation with new beauty or skincare products, by age, 2023
        • Beauty routine
        • Graph 9: activities that are part of total beauty routine, by age, 2023
        • Graph 10: seeking advice from a beauty professional (eg Sephora associate), by age, 2023
        • Graph 11: seeking advice from social media, by age, 2023
        • Graph 12: seeking beauty advice from social media as part of beauty routine, by age and race and Hispanic origin, 2023
        • Graph 13: getting professional beauty services compared to one year ago, by age, 2023
        • Graph 14: shopping ONLINE for beauty products compared to a year ago, by age, 2023
        • Graph 15: shopping IN-STORE for beauty products compared to a year ago, by age, 2023
        • Skin goals
        • Graph 16: skin goals (ranked – up to three), females aged 40+, 2023
        • Graph 17: skin goals (any rank – up to three), by age, 2023
        • Makeup goals
        • Graph 18: makeup goals (ranked – up to three), females aged 40+, 2023
        • Graph 19: attitudes toward skin health, by select makeup routine goals – any rank (up to three), age 40+, 2023
        • Graph 20: makeup goals (any rank – up to three), by age, 2023
        • Attitudes toward the beauty industry
        • Graph 21: Embracing the aging process, by age, 2023
        • Graph 22: attitudes toward "anti-aging" and "pro-aging" language, by age, 2023
        • Shopping for beauty products
        • Graph 23: shopping for beauty products, by age, 2023
        • Attitudes toward skin health
        • Graph 24: attitudes toward skin health, by age, 2023
        • Graph 25: BPC product launches that mention "skin barrier," top BPC categories, 2018-23
        • Graph 26: attitudes toward skin health, by age, 2023
      • Appendix

        • Graph 27: menstruation status, by age, 2023

      About the report

      This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

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