Description

Beauty is an ever-evolving category. Product efficiency, improved shopping experiences, and ethical conduct are major focus areas to appeal to consumers.

Marisa Ortega, Retail & eCommerce Analyst

Table of Contents

    • Key issues covered in this Report
  1. Executive Summary

    • Consumer Insights

      • The beauty and personal care consumer fast facts
      • Items purchased
      • Graph 1: items purchased, 2019-23
      • Graph 2: items purchased, by age, 2023
      • Graph 3: items purchased, by race and Hispanic origin, 2023
      • Retailers shopped
      • Graph 4: retailers shopped for beauty and personal care, in the past 12 months – NET – Any shopping, 2023
      • Graph 5: retailers shopped for beauty and personal care products, in the past 12 months, 2023
      • Graph 6: retailers shopped, by age – NET – Any shopping, 2023
      • Graph 7: retailers shopped, by race and Hispanic origin – NET – Any shopping, 2023
      • Retailer drivers
      • Graph 8: retailer drivers, 2023
      • Graph 9: retailer drivers, by gender and age – NET – Any rank, 2023
      • Graph 10: retailer drivers, by race and Hispanic origin – NET – Any rank, 2023
      • Purchase drivers
      • Graph 11: purchase drivers, by gender, 2023
      • Graph 12: purchase drivers, by age – select responses, 2023
      • Category approach
      • Graph 13: category approach, by gender, 2023
      • Graph 14: category approach, by race and Hispanic origin, 2023
      • Purchase considerations
      • Graph 15: purchase considerations, 2023
      • Graph 16: purchase considerations, by gender, 2023
      • Graph 17: purchase considerations, by age, 2023
      • Sources of information
      • Graph 18: beauty and personal care sources of information, 2023
      • Graph 19: beauty and personal care sources of information, by age, 2023
      • Attitudes toward shopping for beauty and personal care
      • Graph 20: attitudes toward shopping for beauty and personal care, by gender – NET – Any agree, 2023
      • Graph 21: attitudes toward shopping for beauty and personal care – NET – Any agree, 2023
      • Graph 22: attitudes toward shopping for beauty and personal care – NET – Any agree, 2023
      • Graph 23: attitudes toward shopping for beauty and personal care – NET – Agree, 2023
      • Shopping behaviors
      • Graph 24: beauty and personal care shopping behaviors in the last 12 months, by gender and age – NET – At least sometimes, 2023
      • Graph 25: beauty and personal care shopping behaviors in the past 12 months, by age – NET – At least sometimes, 2023
      • Graph 26: beauty and personal care shopping behaviors in the past 12 months, by race and Hispanic origin – NET – At least sometimes, 2023
      • Areas of interest
      • Graph 27: areas of interest, 2023
      • Graph 28: areas of interest, by gender and age, 2023
      • Graph 29: areas of interest, by race and Hispanic origin, 2023
    • Competitive Strategies

      • Opportunities
    • The Market

      • Market context
      • Market drivers
      • Graph 30: GDP change from previous period, Q1 2013-Q3 2023
      • Graph 31: consumer Sentiment Index, 2007-23
      • Market size and forecast
      • Segment performance
    • Appendix

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