As snacking replaces main meals, the BFY snack is critical to meeting nutritional needs. Despite a crowded market, consumers want ideas for BFY snacks that are easy, satiating, and delicious.

Michele Scott, Associate Director, US Research – Food and Drink

Table of Contents

    • Key issues covered in this Report
  1. Executive Summary

    • Consumer Insights

      • Consumer fast facts
      • Snacker profiles
      • Graph 1: snacking frequency, 2023
      • Graph 2: snacking frequency, by gender, 2023
      • Graph 3: snacking frequency, by generation, 2023
      • Graph 4: snacking frequency, by financial situation, 2023
      • Perceptions of healthy snacks
      • Graph 5: health perception of snacks, 2023
      • Graph 6: health perception of snacks, by generation – always healthy, 2023
      • Graph 7: health perception of snacks, by financial situation – healthy in moderation, 2023
      • Attributes of healthy snacks
      • Graph 8: perception of healthy snack attributes, 2023
      • Graph 9: features looked for when choosing a healthy snack, by gender, 2023
      • Graph 10: features looked for when choosing a healthy snack, by generation, 2023
      • Desirable features of healthy snacks
      • Graph 11: important snack attributes, 2023
      • Graph 12: important snack attributes, by gender, 2023
      • Graph 13: important snack attributes, by generation, 2023
      • Innovation interest
      • Graph 14: interest in snack innovation, 2023
      • Graph 15: interest in snack innovation, by financial situation, 2023
      • Graph 16: interest in snack innovation, by parental status, 2023
      • Snacking behaviors
      • Graph 17: snacking behaviors, 2023
      • Graph 18: snacking behaviors, by generation, 2023
      • Graph 19: snacking behaviors, by parental status, 2023
      • Snacking attitudes
      • Graph 20: snacking attitudes, 2023
      • Graph 21: snacking attitudes, by generation, 2023
      • Graph 22: snacking attitudes, by parental status, 2023
    • Competitive Strategies

      • Launch activity and innovation
      • Marketing and advertising
      • Opportunities
    • The Market

      • Market context
      • Graph 23: changes in snacking in the last year, 2023
      • Graph 24: snacking more since last year, by various demographics, 2023
      • Graph 25: efforts towards heathy eating, 2023
      • Market drivers
    • Appendix

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