Description

The future of fintech holds immense potential, promising greater financial inclusion along with reshaping the way consumers engage with their finances.

Amr Hamdi, Finance Analyst

Table of Contents

    • Key issues covered in this Report
  1. Executive summary

    • Consumer trends: key takeaways
    • Graph 1: reasons for contacting financial services provider, 2023
    • Graph 2: security as a barrier to digital banking usage, by generation, 2023
    • Graph 3: importance of in-person banking, by region and generation, 2023
    • Opportunities
  2. Consumer Insights

    • Consumer fast facts
    • Open banking awareness and adoption drivers
    • Graph 4: likelihood to opt into open banking, by age, 2023
    • Graph 5: open banking and lower fees, by financial situation, 2023
    • Loyalty towards financial institutions
    • Graph 6: loyalty towards financial institutions, by generation, 2023
    • Graph 7: primary motive for having multiple bank account, by new Canadians, 2023
    • Graph 8: primary motive for dealing with multiple financial institutions, by age, 2023
    • Fintech usage and interest
    • Graph 9: usage and interest across fintech apps, 2023
    • Graph 10: interest in personal finance apps, by financial situation, 2023
    • Interacting with financial services providers
    • Graph 11: channels used to contact financial services provider, 2023
    • Graph 12: digital vs non-digital channel usage, by generation, 2023
    • Graph 13: digital vs non-digital channel usage, by area, 2023
    • Attitudes toward fintech and banking
    • Graph 14: interest/adoption of biometric identification, by generation, 2023
    • Graph 15: lack of comfort as a digital adoption barrier, by age, 2023
  3. Competitive strategies

    • Marketing and advertising
  4. The Market

    • Market drivers
    • Graph 16: distribution of foreign-born population by region of birth, 1996-2036 (projected)
    • Graph 17: consumer price index, 12-month % change, 2021-23
  5. Appendix

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Consumer

Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Data

Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Below is a sample report, understand what you are buying.

Click to show report

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

Trusted by companies. Big and small.

Bell Logo - Mintel client
Boots Logo - Mintel Client
Kelloggs Logo - Mintel client
Samsung Logo - Mintel client
Nike Logo - Mintel client
Walgreens Logo - Mintel client