Description

This industry is stable and growing, yet experiencing significant change too. Inflation, demographic trends and competitive pressures are evolving the landscape.

Scott Stewart, Associate Director, Lifestyles & Retail

Table of Contents

  1. Executive Summary

    • Key issues covered in this Report
    • Consumer trends: key takeaways
    • Market predictions
  2. Consumer Insights

    • Consumer fast facts
    • Consumer fast facts, cont.
    • Grocery retail channel usage
    • Graph 1: where groceries have been purchased in the past month, 2023
    • Graph 2: where groceries have been purchased in the past month, 2021-23
    • Graph 3: any online (NET) grocery shopping in the past month, by race, 2023
    • Graph 4: any online (NET) grocery shopping in the past month, by age, 2023
    • Graph 5: any online (NET) grocery shopping in the past month, employed vs retired, 2023
    • Graph 6: any online (NET) grocery shopping in the past month, by work location, 2023
    • How shoppers get their online orders
    • Graph 7: how past month online orders were received, 2023
    • Graph 8: received online groceries by store pickup, by household income, employment status and home ownership status, 2023
    • Leading retailers in-store and online
    • Graph 9: stores regularly shopped at for groceries in-person, 2023
    • Graph 10: stores regularly shopped at for groceries online, 2023
    • The Amazon effect
    • Graph 11: stores regularly shopped at in-person, overall vs Amazon grocery shoppers, 2023
    • Graph 12: "I'm an Amazon Prime member" (% agree), by retailers where in-store grocery purchases are typically made, 2023
    • Graph 13: "I'm an Amazon Prime member" (% agree), by household income, 2023
    • Graph 14: "I'm an Amazon Prime member" (% agree), by race, 2023
    • Graph 15: "I'm an Amazon Prime member" (% agree), Quebecers by language, 2023
    • Graph 16: "I'm an Amazon Prime member" (% agree), by region, 2023
    • Online grocery shopping drivers and barriers
    • Graph 17: reasons for buying groceries online, 2023
    • Graph 18: reasons for buying groceries online, by age, 2023
    • Graph 19: reasons for not buying groceries online, 2023
    • Graph 20: reasons for not buying groceries online, by age, 2023
    • Graph 21: reasons for not buying groceries online, by recent grocery shopping channels, 2023
    • How consumers save money while shopping
    • Graph 22: I do this regularly/occasionally), 2023
    • Graph 23: grocery shopping savings behaviours (loyalty programs and flyers), 2023
    • Graph 24: I do this regularly/occasionally), by age, 2023
    • Graph 25: grocery shopping savings behaviours (competitive pricing), 2023
    • Graph 26: I do this regularly/occasionally), by race, 2023
    • Graph 27: I do this regularly/occasionally), by age, 2023
    • Graph 28: grocery shopping savings behaviours (coupons), 2023
    • Graph 29: I do this regularly/occasionally), by age, 2023
    • Graph 30: grocery shopping savings behaviours (alternative savings methods), 2023
    • Graph 31: buy 'imperfect groceries' regularly/occasionally), by race, 2023
    • Graph 32: buy groceries from a dollar store regularly/occasionally), by age, 2023
    • Graph 33: buy groceries from a dollar store regularly/occasionally), by financial situation, 2023
    • Automation and AI at grocery stores
    • Graph 34: interest in AI at grocery stores (% agree), by age, 2023
    • Graph 35: interest in AI at grocery stores (% agree), by race, 2023
    • Graph 36: interest in AI at grocery stores (% agree), by living location, 2023
    • Graph 37: interest in AI at grocery stores (% agree), by parental status, 2023
    • Graph 38: interest in AI at grocery stores (% agree), by employment status, 2023
    • Dietary preferences
    • Graph 39: "I follow a meat-free diet" (% agree), by race, 2023
    • Graph 40: "I follow a meat-free diet" (% agree), by living location, 2023
    • Graph 41: "I follow a meat-free diet" (% agree), by region, 2023
    • Graph 42: "I regularly buy groceries from international-focused stores" (% agree), by race, 2023
    • Graph 43: "I regularly buy groceries from international-focused stores" (% agree), by generation among those born in Canada, 2023
    • Graph 44: "I regularly buy groceries from international-focused stores" (% agree), by region, 2023
    • Graph 45: "I regularly buy groceries from international-focused stores" (% agree), by living location, 2023
    • How restaurant and c-store delivery overlap with grocery
    • Graph 46: where groceries have been purchased in the past month, overall vs third-party restaurant meal delivery users, 2023
    • Graph 47: where groceries have been purchased in the past month, overall vs third-party convenience store snack delivery users, 2023
    • Graph 48: "I've used third-party delivery for convenience store snacks in the past six months", by age and gender, 2023
    • Graph 49: "I've used third-party delivery for convenience store snacks in the past six months", by employment/student status and working location, 2023
    • Graph 50: "I've used third-party delivery for convenience store snacks in the past six months", by race, 2023
    • Graph 51: "I've used third-party delivery for convenience store snacks in the past six months", by living location, 2023
    • Graph 52: "I've used third-party delivery for convenience store snacks in the past six months", by parental status and gender, 2023
  3. Competitive strategies

    • Marketing and advertising
    • Opportunities
  4. The Market

    • Market context
    • Graph 53: total retail sales (x1,000) – supermarkets and other grocery retailers (excl convenience stores), 2021-23
    • Graph 54: Consumer Price Index, 2021-23
    • Graph 55: have done this in the past two months, 2023
    • Graph 56: most likely actions if budgets get tighter, by category, 2023
    • Market drivers
    • Graph 57: population of racialized groups (000s), 2001-21
    • Graph 58: have a vehicle in the household, by race, 2023
    • Graph 59: have a vehicle in the household, by generation, 2023
    • Graph 60: websites/platforms visited daily, by recent grocery shopping channels, 2023
  5. Appendix

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