Canada Improving the Home Market Report 2020
$4,995 (Excl.Tax)
$4,995 (Excl.Tax)
Providing the most comprehensive and up-to-date information and analysis of the Canadian Improving the Home market including the behaviors, preferences and habits of the consumer.
The COVID-19 pandemic has placed a greater demand on Canadian homes – essentially forcing them to act as offices, schools and safe havens. The increased time at home has shone a light on shortcomings and motivated some Canadians to adapt their homes to better fit these new lifestyles. Stay-at-home directives have reduced a significant barrier to DIY project completion by giving many Canadians more free time, though economic barriers will persist for a portion of the population. Since the majority of Canadians involved in the home improvement market claim to take pride in completing a home project themselves, many are eager to learn new skills and tackle new projects.
Read on to discover more details or take a look at all of our North American Household market research.
Scope of what’s included: Home improvement projects that adults have completed/purchased/ installed themselves, as well as projects installed by professionals. Home improvement projects include repairs or maintenance to the home, including indoor projects such as renovating a kitchen, installing a new bathroom or installing smart technology, as well as outdoor projects like roofing updates and deck repairs. Decorating includes activities such as internal and external painting, as well as smaller décor-related projects like rehabbing furniture or updating window treatments.
Written by Meghan Ross, a leading analyst in the Household sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
As homes are forced to act as a central hub for Canadians during the pandemic, demands placed on them are higher than ever. The additional free time afforded by business closures and cancelled social outings is allowing some Canadians to dust off their to-do lists to tackle home projects. New lifestyle demands, like extended remote work, will cause adjustments to the types of projects Canadians plan for their homes into the future.
Meghan Ross
Senior Beauty and Household Analyst
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