Canada Marketing to Baby Boomers Market Report 2023
$4,995 (Excl.Tax)
Description
The Baby Boomer generation may not have the market influence it once did, but its size and financial flexibility makes it a group that cannot be overlooked.
Scott Stewart, Associate Director, Lifestyles & Retail
Table of Contents
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Executive summary
- Key issues covered in this Report
- Consumer trends: key takeaways
- Market predictions
- Opportunities and challenges
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Consumer Insights
- The Baby Boomer consumer: fast facts
- The Baby Boomer consumer: fast facts
- Baby boomers’ home lives
- Lifestyles of retired Baby Boomers
- Graph 1: employment status of 65-77s, 2023
- Graph 2: employment status of 59-64s, 2023
- Graph 3: consumers who have generally maintained their standard of living, Baby Boomers by marital status and home ownership, 2023
- Graph 4: consumers who have generally maintained their standard of living, Baby Boomers by source of retirement funding, 2023
- How almost-retired Boomers are feeling
- How Boomers are funding their retirement
- Graph 5: Baby Boomers’ funding sources for retirement, 2023
- Graph 6: funding sources for retirement, employed vs retired Baby Boomers, 2023
- Graph 7: funding sources for retirement, Baby Boomer homeowners vs renters, 2023
- Baby Boomers’ priorities
- Graph 8: top priorities over the next five years, overall vs Baby Boomers, 2023
- Graph 9: relaxing as a top priority, Baby Boomers by marital, homeownership and educational status, 2023
- Graph 10: travelling as a top priority, Baby Boomers by marital, homeownership and educational status, 2023
- Graph 11: relaxing vs travelling as a top priority, Baby Boomers overall vs Quebec Boomers, 2023
- Graph 12: top priorities for Baby Boomers over the next five years, 2018 vs 2023
- Graph 13: improving my health as a top priority, Baby Boomers by gender and marital status, 2023
- Baby Boomers’ health concerns
- Graph 14: Baby Boomers’ health concerns, 2023
- Graph 15: health concerns, overall vs Baby Boomers, 2023
- Graph 16: worry about mental health, Baby Boomers by current financial situation, 2023
- Baby Boomers and tech
- Graph 17: tech devices owned, overall vs Baby Boomers, 2023
- Graph 18: tech devices – I don’t own this but I’m planning to get one soon, Baby Boomers, 2023
- Boomers’ perspective on life
- Graph 19: life perspective, overall vs Baby Boomers, 2023
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Competitive strategies
- Advertising and marketing activity
- Opportunities
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The Market
- Market factors
- Graph 20: population by generation, 2022
- Graph 21: home ownership status, overall vs Baby Boomers, 2023
- Graph 22: employment status, overall vs Baby Boomers, 2023
- Graph 23: Percentage of paid workers covered by a registered pension plan, 2001-21
- Graph 24: less than $10,000 of total outstanding household debt*, by generation, 2023
- Graph 25: top concerns over the next six months, overall vs Baby Boomers, 2023
- Graph 26: visit website/platform daily, overall vs Baby Boomers
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Appendix
About the report
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Consumer
Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Data
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
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