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- Canada Non-alcoholic Beverages Market Report 2022
The Canada Non-Alcoholic Beverages Market Report 2022 identifies consumers’ attitudes towards the consumption of non-alcoholic drinks, healthy non-alcoholic drink options, and the impact of the pandemic and inflation on non-alcoholic beverages in Canada. This report covers the non-alcoholic beverages market size, market forecast, market segmentation and industry trends for Non-Alcoholic Beverages in Canada.
Current Market Landscape
Our Canada beverages market research has identified water as the winner coming out of the pandemic. It is the beverage that consumers are most likely to be drinking more often compared to before the start of the pandemic. Apart from health related reasons that is also because tap water specifically is cheaper, and price is turning into a more relevant factor considering inflation is impacting all categories.
Rising prices will likely boost sales as unit costs increase for shoppers. The good news is grocery sales remain robust as, regardless of inflation, individuals need to eat and drink. That said, half of consumers are willing to make trade-offs on quality to lower the cost of their grocery bills, and many are willing to wait for their favorite brands to go on sale to save, which can adversely impact margins in the aggregate.
Canada Beverages Market Research: Market Share and Key Industry Trends
Inflation and recession in Canada in 2023 are what consumers fear the most right now. Much of the discussion has shifted from ‘if’ to ‘how severe’ it will be. In this environment, many Canadians indicate that they are shifting certain purchasing habits regarding non-alcoholic beverages at retail. This includes increased sensitivity to rotational activity, e.g. promotions or sale.
While sales of non-alcoholic drinks Canada are strong, rapidly rising prices are impacting shopping behaviors. However, whether inflation is high or low, eating and drinking remain essential.
- 41% of consumers drink non-alcoholic beverages on-the-go less often now compared to before the pandemic.
- 54% of consumers agree that whether or not beverages are good for their health matters more to them now compared to before the pandemic.
- 43% say they are drinking a wider variety of non-alcoholic beverages at home compared to before the start of the pandemic.
- 80% of 18 to 34-year-olds say they enjoy trying new types of drinks.
Non-Alcoholic Drinks Canada Market Forecast and Future Trends
Overall, familiarity trumps new innovations in Canada’s non-alcoholic beverage industry. That said, there is room for innovation, particularly among young adults. Our Canada beverages market research explores what areas are more likely to resonate with younger adults and those who are more mature to help focus product development strategies in a more targeted manner.
According to our non-alcoholic drinks Canada market forecast, sustainability’s importance will grow for consumers throughout the 2020s. Packaging is top-of-mind for consumers regarding beverages, but there will be an increasing expectation that companies invest in having a positive impact in other areas, such as water conservation and greenhouse gas reduction. It will be key to act responsibly and communicate effectively so that brands are given credit for the strides they make, and in order to stay relevant.
Read on to discover more details or take a look at all of our Canadian Non-Alcoholic Drinks Market Research.
Quickly Understand
- Consumers’ buying behaviors of non-alcoholic drinks.
- New product innovation.
- Which drinks do consumers choose depending on different occasions?
- Consumers’ attitudes towards healthy non-alcoholic drink options.
- The impact of inflation on the non-alcoholic beverage industry.
- The increasing relevance of sustainability in the non-alcoholic beverage industry.
Covered in this Report
Products: Water (tap, non-sparkling, sparkling), coffee (hot, cold, ready-to-drink), tea (hot, cold, ready-to-drink), juice, carbonated soft drinks, (non-) dairy milk (almond milk), sports drinks (Gatorade), energy drinks (Red Bull), hybrid/fusion drinks (tea-juice blends, energy drink-coffee blends).
Brands: Del Monte, Perrier Fusions, PurAqua, Starbucks, Coca-Cola, Copper Cow Coffee, Café Caps, President’s Choice, Great Value, Zyn, Poppi, Pop & Bottle, Daydream, evian+, Skinte, Rviita, Liquid I.V., Agropur, Moontime Tea, Gogo Squeez, Smooth Meals, PC Chocolate, Loop, Neutral.
Expert Analysis from a Specialist in the Field
This report, written by Joel Gregoire, a leading analyst in the Food & Drink sector, delivers in-depth commentary and analysis to highlight current trends in the Canadian non-alcoholic beverage industry, and adds expert context to the numbers.
The immediate impact of the pandemic has waned, but its influence remains. For many, the health crisis has led many Canadians to demand more from what they drink in terms of the benefits they offer. At the same time, shoppers are experiencing pressure when it comes to the prices they are paying at grocery stores with many adjusting certain behaviors to relieve the impact on their budgets. This equates to a consumer base that expects more from their purchases, be it around health, quality of ingredients, flavor innovation or sustainability, yet in other instances are willing to compromise on quality in order to save.
Joel Gregoire
Associate Director – Food & Drink
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Overview
- What you need to know
- Definition
- What you need to know
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Executive Summary
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- Top takeaways
- Market overview
- Figure 1: Category overview for non-alcoholic beverages, 2022-27
- Opportunities
- The pandemic has bolstered health’s and variety’s importance
- A wider range of innovation resonates with younger Canadians
- Being a sustainable option continues to evolve from being a ‘nice to have’ to ‘a need to have’
- Challenges
- Water has been the winner of late, and this is a challenge for other beverage categories
- Higher prices at grocery stores are impacting shopping behaviours
- Familiarity trumps novelty, meaning getting consumers to try new offerings is a challenge
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Market Factors
- Inflation looks to have crested, but its impact persists
- Figure 2: Canadian year over year consumer price index (annualized inflation rate) for all items and food from retail, by month, 2019-22
- Figure 3: Top concerns expressed by Canadians (any rank), 2022
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- Figure 4: Expected increase in household income vs household spending by quarter among Canadians, 2014 Q4-2022 Q2
- Supermarkets and foodservice have both grown their sales compared to before the pandemic
- Figure 5: Retail trade sales for supermarkets and other grocery (except convenience) stores, 2019-22
- Figure 6: Dollars spent at food services and drinking places in Canada, 2019-22
- Immigration continues to drive Canada’s population growth…
- Figure 7: Overall planned permanent resident admissions, 2021-23
- …with Asia and India more specifically as the primary source
- Figure 8: Permanent residents admitted to Canada in 2019 by country (top 10), 2019
- Canada is moving to drastically reduce plastic waste
- Inflation looks to have crested, but its impact persists
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Breakdown of Non-alcoholic Beverage Categories
- Four categories account for 80% of non-alcoholic beverage sales in Canada at retail
- Figure 9: Percent share of retail value sales of non-alcoholic beverages by category in Canada, 2019
- Four categories account for 80% of non-alcoholic beverage sales in Canada at retail
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Competitive Strategies and Market Opportunities
- There is ample opportunity to capitalize on unique flavours and formats
- Figure 10: Del Monte Pineapple Crush Flavored Juice Drinks (US), 2022
- Figure 11: Perrier Fusions Strawberry & Kiwi Naturally Flavored Sparkling Beverages (US), 2021
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- Figure 12: PurAqua Coffee + Caramel Flavored Sparkling Water (US), 2022
- Figure 13: Starbucks Baya Energy Pineapple Passionfruit Sparkling Energy Drink (US), 2022
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- Figure 14: Coca-Cola Starlight Space Flavored Beverage (US), 2022
- Figure 15: Copper Cow Coffee Vanilla Premium Vietnamese Coffee Pout Over Latte Set (US), 2022
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- Figure 16: Café Caps Mexican Mocha Premium Coffeehouse Creations (US), 2022
- Figure 17: President’s Choice Yuzu Citrus Flavour Sparkling Cold Brew Coffee (Canada), 2021
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- Figure 18: President’s Choice Yuzu Citrus Sencha Match Green Tea (Canada), 2021
- Figure 19: Coca-Cola Creations Sugar-Free Byte Flavored Cola-Cola Soft Drink (Brazil), 2022
- Added functionality is an opportunity to differentiate
- Figure 20: Great Value Immunity Blend Juice Beverage (US), 2022
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- Figure 21: Zyn Immunity & Recovery Infused beverage (US), 2022
- Figure 22: Poppi Raspberry Rose Prebiotic Soda (US), 2021
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- Figure 23: Pop & Bottle Mocha Oat Milk Latte + Adaptogens (US), 2022
- Figure 24: Daydream Cucumber Lime Sparkling Water Infused with Hemp Oil & Adaptogens (Canada), 2021
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- Figure 25: Evian+ Sparkling Cucumber & Mint Flavoured Sparkling Water (US), 2021
- Figure 26: SkinTe Collagen Sparkling Tea Lemon Lime (US), 2022
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- Figure 27: Rviita Rise + Revitalize Royal Elderberry Clean Energy Drink (Canada), 2022
- Figure 28: Liquid I.V. Hydration Multiplier Caramel Apple Flavored Electrolyte Mix (US), 2022
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- Figure 29: Agropur Natrel Plus Chocolate Milk Protein Shake with 2% Milk Fat (Canada), 2022
- Opportunity exists to address needs not often met
- Figure 30: Moontime Tea Organic Fertility Tea (Canada), 2021
- Figure 31: Gogo SqueeZ Morning SmoothieZ Strawberry Blend of Yogurt Fruit & Oats (US), 2022
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- Figure 32: Smooth Meals Energizer Meal and Cold Brew Coffee & Maca (Canada), 2021
- Figure 33: PC Chocolate Hot Chocolate Bombs (Canada), 2021
- Sustainability’s growing importance influences product innovation
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- Figure 34: Loop Mission Magic Sip Upcycled Cold-Pressed Juice (Canada), 2022
- Figure 35: Neutral Carbon Neutral Organic Whole Milk (US), 2021
- Responsible packaging solutions will see a quantum leap during the 2020s
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- Figure 36: PlasticRoad – A revolution in building road, 2016
- There is ample opportunity to capitalize on unique flavours and formats
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The Non-alcoholic Beverage Consumer – Fast Facts
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Non-alcoholic Beverage Usage
- Beyond water, Canadians state they are most likely to drink coffee
- Figure 37: Beverages Canadians typically drink, 2022
- Beverage preferences vary by age
- Figure 38: Beverages Canadians typically drink, by age, 2022
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- Figure 39: Beverages Canadians typically drink, Chinese Canadians vs South Asians vs overall population, 2022
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- Figure 40: Beverages Canadians typically drink, by region, 2022
- Beyond water, Canadians state they are most likely to drink coffee
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Change in Non-alcoholic Beverage Usage
- The pandemic has brought opportunity for non-alcoholic beverages
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- Figure 41: Change in non-alcoholic beverage consumption versus before the pandemic by category, 2022
- Young adults represent the best opportunity for growth across categories
- Figure 42: Drinking more non-alcoholic beverages versus before the pandemic by category, by age, 2022
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- Figure 43: Repertoire analysis – Number of beverage types typically drunk by age, 2022
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- Figure 44: Drinking more hybrid/fusion drinks vs before the pandemic, by work location, 2022
- The pandemic has brought opportunity for non-alcoholic beverages
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Important Considerations When Purchasing Non-alcoholic Beverages
- Taste and price matter most when purchasing beverages
- Figure 45: Important factors when purchasing non-alcoholic beverages, 2022
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- Figure 46: Dairy Farmers of Canada: I’m In – Full, 2022
- Age and parental status impact what matters when buying beverages
- Figure 47: Important factors when purchasing non-alcoholic beverages, by age, 2022
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- Figure 48: Important factors when purchasing non-alcoholic beverages, by parental status, 2022
- Taste and price matter most when purchasing beverages
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Occasions Associated with Beverages
- Canadians associate different drinks with different occasions
- Figure 49: Correspondence analysis – Symmetrical map – Occasions associated with non-alcoholic beverages, 2022
- Different demographics are more likely to associate different beverages with different occasions
- Figure 50: Associating drinking coffee with waking up, by age, 2022
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- Figure 51: Occasions associated with dairy and non-dairy milk, South Asians vs overall, 2022
- Canadians associate different drinks with different occasions
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Important Claims When Choosing Non-alcoholic Beverages
- Addressing sugar matters most when choosing beverages
- Figure 52: Claims that matter when choosing non-alcoholic beverages, 2022
- A wider variety of claims matter to younger adults
- Figure 53: Claims that matter when choosing non-alcoholic beverages, by age, 2022
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- Figure 54: Claims that matter when choosing non-alcoholic beverages, by student status, 2022
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- Figure 55: Claims that matter when choosing non-alcoholic beverages, by parental status, 2022
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- Figure 56: Claims that matter when choosing non-alcoholic beverages, South Asians vs Chinese Canadians vs overall, 2022
- Addressing sugar matters most when choosing beverages
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Attitudes toward Non-alcoholic Beverages
- The pandemic has led many to prioritize health and expand the variety of what they’re drinking
- Figure 57: Impact of COVID-19 on non-alcoholic beverage drinking habits, 2022
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- Figure 58: Impact of COVID-19 on non-alcoholic beverage drinking habits (% agree), by work location, 2022
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- Figure 59: Impact of COVID-19 on non-alcoholic beverage drinking habits (% agree), by age, 2022
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- Figure 60: Impact of COVID-19 on non-alcoholic beverage drinking habits (% agree), South Asians vs Chinese Canadians vs overall population, 2022
- Familiarity trumps novelty when it comes to non-alcoholic beverages
- Figure 61: Openness to non-alcoholic beverage innovation, 2022
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- Figure 62: Openness to non-alcoholic beverage innovation (% agree), by age, 2022
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- Figure 63: Openness to non-alcoholic beverage innovation (% agree), by parental status, 2022
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- Figure 64: Openness to non-alcoholic beverage innovation (% agree), South Asians vs Chinese Canadians vs overall population, 2022
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- Figure 65: “I’m more likely to purchase beverages if they offer added benefits” (% agree), by work location, 2022
- Sustainability in beverages matters regardless of age
- Figure 66: Views around non-alcoholic beverages and sustainability, 2022
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- Figure 67: Views around non-alcoholic beverages and sustainability (% agree), 18-44s vs over-45s, 2022
- Inflated prices are impacting perceived shopping behaviours
- Figure 68: Response to rising prices, 2022
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- Figure 69: “Grocery prices are getting so expensive that I’m increasingly buying beverages that are cheaper, but that I also perceive to be of lower quality” (% agree), by age, 2022
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- Figure 70: “Grocery prices are getting so expensive that I’m increasingly buying beverages that are cheaper, but that I also perceive to be of lower quality” (% agree), single parents vs overall, 2022
- The pandemic has led many to prioritize health and expand the variety of what they’re drinking
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Appendix – Data Sources and Abbreviations
- Data sources
- Consumer survey data
- Correspondence Analysis
- Consumer qualitative research
- Abbreviations and terms
- Abbreviations
- Data sources
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