Description

SBS brands have the opportunity to build stronger consumer connections through wellness benefits, a focus on skin health and sustainable innovations.

Meghan Ross, Senior Research Analyst – Home & Beauty

Table of Contents

  1. Executive summary

    • Key issues covered in this Report
  2. Consumer Insights

    • Consumer fast facts
    • Soap, bath and shower products used
    • Graph 1: soap, bath and shower products used, 2023
    • Graph 2: hand sanitizer usage, 2023 vs 2019
    • Graph 3: soap, bath and shower products repertoire size, 2023
    • Graph 4: soap, bath and shower products used, men vs women, 2023
    • Graph 5: soap, bath and shower products used, by age, 2023
    • Graph 6: soap, bath and shower products repertoire size, by age, 2023
    • Usage frequency
    • Graph 7: usage frequency compared to a year ago, 2023
    • Graph 8: change in bath product usage frequency since last year, men vs women, 2023
    • Graph 9: those who have increased their usage frequency since last year, by age, 2023
    • Purchase influencers
    • Graph 10: important factors when shopping for soap, bath and shower products, 2023
    • Graph 11: important factors when shopping for body wash/shower gel (select), men vs women, 2023
    • Graph 12: important factors when shopping for bath products (select), men vs women, 2023
    • Graph 13: those citing sustainability as an important factor when purchasing specific formats, by age, 2023
    • Shopping behaviours
    • Graph 14: soap, bath and shower shopping behaviours, 2023
    • Graph 15: shopping behaviours related to price, men vs women, 2023
    • Graph 16: shopping behaviours related to price, by perceived financial situation, 2023
    • Graph 17: shopping behaviours related to experimentation, by age, 2023
    • Graph 18: shopping behaviours, Asian consumers vs overall, 2023
    • Soap, bath and shower product attitudes and behaviours
    • Graph 19: soap, bath and shower attitudes and behaviours (select), 2023 vs 2019
  3. Competitive strategies

    • Launch activity and innovation
    • Marketing and advertising
  4. The Market

    • Market drivers
    • Graph 20: Consumer Price Index, 2020-23
    • Graph 21: hand sanitizer usage, by level of concern about COVID-19, 2023
    • Graph 22: top birthplaces of recent Canadian immigrants, 2021
    • Graph 23: population aged 0-14 and 65+, 1988-2068*
  5. Appendix

    About the report

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    Data

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