Description

“The landscape of cannabis and health in the US is rapidly evolving. A growing acceptance of cannabis, increased interest in cannabis products, rising trends in micro-dosing, exploration of alternative consumption methods and an emerging focus on targeted treatment options drive growth. These trends signify a shift towards a more holistic and individualized approach to cannabis and healthcare.”

–   Fiona O’Donnell, Senior Director – US Reports

This report discusses the following key topics:

  • State of the cannabis market and how it’s faring in the current economic climate
  • The role of targeted formats and low-dose options in the health-focused cannabis market
  • Changes in cannabis usage frequency
  • Health reasons for using and health concerns
  • Attitudes and behaviors toward cannabis consumption

Table of Contents

  1. Overview

    • What you need to know
      • This Report looks at the following areas
        • Definition
          • Market context
          • Executive Summary

              • Top Takeaways
                • Consumer trends
                  • Cannabis is well-entrenched in wellness routines
                    • Figure 1: Change in cannabis consumption, 2023
                  • Mental health support leads reasons for using
                    • Figure 2: Reasons for health use, 2023
                  • Address health concerns to grow user base
                    • Cannabis benefits from positive safety halo
                      • Figure 3: Attitudes toward cannabis safety, 2023
                    • Competitive strategies
                      • Alternative formats support targeted health needs
                        • Cannabis can benefit exercise and recovery
                          • Micro-dosing and low-dose options aid inexperienced and wellness-focused users
                            • Personalized cannabis medicine sustains holistic health
                              • Market predictions
                                • Figure 4: Cannabis and health outlook, 2023-28
                              • Opportunities
                                • Improve access to medical prescription cards
                                  • Use technology to help young adults overcome cannabis concerns
                                    • Invest in education
                                      • Support older adults with tailored wellness solutions
                                      • State of the Cannabis Market

                                        • Legal differences shape markets
                                        • Market Value Indicators

                                          • Cannabis market continues to grow…
                                            • …but profit margins are being squeezed
                                              • Medical marijuana market fueled by legalization and growing investment
                                              • Market Drivers

                                                • Most adults don’t have a prescription card…
                                                  • Figure 5: Prescription status, 2023
                                                • …but health is a strong driver of use
                                                  • Figure 6: Primary reason for use, 2023
                                                • Access to prescriptions reduces barriers to use and improves adherence
                                                  • Figure 7: Prescription status, by financial situation, 2023
                                                  • Figure 8: Change in cannabis consumption, by prescription status, 2023
                                                • Cannabis reform could lead to more uses and benefits
                                                  • Expect emergence of cannabis-supporting products
                                                  • Competitive Strategies and Market Opportunities

                                                    • Align formats with targeted benefits
                                                      • Figure 9: Usage and interest in cannabis formats, 2023
                                                    • Is ‘stoner-cising’ the future of working out?
                                                      • Manage symptoms with micro-dosing and low-dose formats
                                                        • Personalized cannabis medicine could provide tailored treatment plans
                                                        • The Cannabis and Health Consumer – Fast Facts

                                                          • Improved access and wellness drivers spur more frequent usage
                                                            • Wellness benefits are wide-ranging, led by mental health
                                                              • Health concerns are minimal but elevated among young adults
                                                                • Cannabis boosted by positive safety perceptions
                                                                  • Use digital solutions to help young adults overcome cons of cannabis
                                                                  • Change in Cannabis Consumption

                                                                    • Frequency of cannabis usage is on the rise
                                                                        • Figure 10: Change in cannabis consumption, 2023
                                                                      • Young adults drive the market but older adults show adherence
                                                                        • Figure 11: Change in cannabis consumption, by age, 2023
                                                                      • Reduced use impacted by finance and health concerns
                                                                        • Figure 12: Change in cannabis consumption, by financial situation, 2023
                                                                        • Figure 13: Health concerns, by change in cannabis consumption, 2023
                                                                    • Cannabis Health Motivations

                                                                      • Mental health concerns drive cannabis usage
                                                                          • Figure 14: Reasons for health use, 2023
                                                                        • Expand reach with low-dose options for sleep and targeted pain relief
                                                                          • Figure 15: Reasons for health use, by primary use, 2023
                                                                          • Figure 16: Reasons for health use, by prescription status, 2023
                                                                        • Age dictates different health needs
                                                                          • Figure 17: Reasons for health use, by age, 2023
                                                                      • Cannabis Health Concerns

                                                                        • Tackle health concerns to convert non-users
                                                                          • Figure 18: Cannabis health concerns, 2023
                                                                        • Address over-eating, anxiety and productivity to improve adherence
                                                                          • Figure 19: Cannabis health concerns, by cannabis health attitudes, 2023
                                                                        • Despite engagement, young adults report elevated health concerns
                                                                          • Figure 20: Cannabis health concerns, by age, 2023
                                                                      • Cannabis Health and Safety Attitudes

                                                                        • Pros outweigh cons when it comes to cannabis
                                                                          • Figure 21: Cannabis health and safety attitudes, 2023
                                                                        • Older adults embrace wellness benefits of cannabis
                                                                          • Younger adults have concerns, seek tailored solutions
                                                                            • Figure 22: Cannabis health and safety attitudes, by age, 2023
                                                                          • Perceptions of safety and wellness elevated among those struggling financially
                                                                            • Figure 23: Select cannabis health and safety attitudes, by financial situation, 2023
                                                                        • Appendix – Data Sources and Abbreviations

                                                                          • Data sources
                                                                            • Market data
                                                                              • Consumer survey data
                                                                                • Abbreviations and terms
                                                                                  • Abbreviations

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