With the digitizing evolution of healthcare through telemedicine, consumers are forced to rediscover what it means to be valued and understood throughout stages of their health journey.

David Hamlette, Research Analyst; Health and Wellbeing

Table of Contents

    • Key issues covered in this Report
  1. Executive Summary

    • Consumer Insights

      • Consumer fast facts
      • Changes of trust in healthcare space
      • Graph 1: trust in healthcare system, trended, 2022-24
      • Graph 2: select trust in healthcare -somewhat trustworthy, by generation, 2024
      • Trust in health care services
      • Graph 3: select changes in trust in past 12 months – improved , 2024
      • Graph 4: select changes in trust in past 12 months, 2024
      • Access to healthcare
      • Graph 5: access to health care services, 2024
      • Graph 6: select access to health care services – urgent care, by age, 2024
      • Graph 7: select access to health care services – none, by income and race, 2024
      • Usage and interest of technology in healthcare
      • Graph 8: usage and interest in health care technology, 2024
      • Graph 9: usage and interest in health care technology, 2024
      • Graph 10: select usage and interest in health care technology, by generation, 2024
      • Graph 11: select usage and interest in health care technology – self diagnostics, by gender and marital status, 2024
      • Credible information sources in healthcare
      • Graph 12: rank of credible health sources, 2024
      • Graph 13: select rank of credible health sources – #1 rank for drug stores, by generation, 2024
      • Ideal healthcare experiences
      • Graph 14: ideal health care experience, 2024
      • Graph 15: select ideal healthcare experience, by gender and age, 2024
      • Graph 16: select ideal healthcare experience – consult with friends and family, by ethnicity and language primarily spoken in the home, 2024
      • Attitudes and behaviors toward healthcare
      • Graph 17: attitudes and behaviors toward health care, 2024
      • Graph 18: select attitudes and behaviors toward health care, by generation, 2024
    • Competitive Strategies

      • Launch activity and innovation
      • Marketing and advertising
      • Opportunities
    • The Market

      • Market context
      • Market drivers
      • Graph 19: % of population – by select ages, 2018-28
      • Graph 20: types of health insurance held, 2024
      • Graph 21: % of people enrolled in Original Medicare, by type of plan. 2016-21
      • Graph 22: ACA enrollment, 2017-24
    • Appendix

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