Description

“COVID-19 has been particularly disruptive for transport, but offers a chance to reset the dial and build a more sustainable, integrated 21st century network. The car has become a cocoon for many people during the pandemic with the challenge of encouraging a shift towards public transit becoming more difficult. The pandemic has also been a catalyst for a number of permanent changes in living and working patterns, which will help to reshape transport use. Active travel has moved up a gear during this period and will aid in re-designing how consumers move around their local communities and beyond.”
– Andrew Zmijak, Research Analyst, Consumer Behaviour

This Report looks at the following areas:

  • The impact of COVID-19 on commuting and, more specifically, public transit, car-sharing services, ride-hailing services, taxis, bike-sharing services, car usage and ownership, as well as active travel.
  • How the market for commuting and modes of transportation will fare post-COVID-19.
  • Usage and changes of transportation modes since the beginning of COVID-19, most important factors for commuting, changes in driving habits, attitudes towards driving and commuting. Additionally, sentiment around the future of commuting after COVID-19 is explored.
  • The challenges the market faces, market factors impacting the category, marketing and advertising campaigns, as well as innovations and trends in the market.

Table of Contents

  1. Overview

    • What you need to know
      • Key issues covered in this Report
        • COVID-19: Canadian context
        • Executive Summary

            • Top takeaways
              • Market overview
                • Impact of COVID-19 on commuting
                  • Summary
                    • Figure 1: Short, medium and long-term impact of COVID-19 on commuting, 2021
                  • Opportunities
                    • Many are taking the active route and walking and biking more
                      • Men are drawn to eco-conscious vehicles
                        • The exodus from the cities
                          • Challenges
                            • Consumers see the benefits of commuting less or not at all
                              • Commuters are a picky bunch
                                • Consumers look to walk more post-pandemic
                                • The Market – Key Takeaways

                                  • Economic conditions are steadily improving but have a way to go
                                    • Transportation 2030
                                      • Gasoline prices continue to rise
                                        • Housing prices climb during the pandemic
                                          • Demand for used cars swells
                                          • Market Factors

                                            • Economic conditions are steadily improving but have a way to go
                                              • Figure 2: Canadian unemployment rate, 2020-21
                                            • Transportation 2030
                                              • Going green
                                                • Gasoline prices continue to rise
                                                  • Figure 3: Average retail prices for regular gasoline in Canada, by week, 2020-21 (September)
                                                • Housing prices climb during the pandemic
                                                  • Demand for used cars swells
                                                    • Figure 4: Clutch Canada Instagram post, 2021
                                                • Key Players – Key Takeaways

                                                  • Transit authorities taking safety measures to a new level
                                                    • Active transport as a means to boost health and fitness
                                                      • Escape from the city
                                                        • Employers should expect a hybrid work model to flourish post-pandemic
                                                          • E-bikes can act as longer-term alternatives to mass transit
                                                          • Competitive Strategies

                                                            • Transit authorities taking safety measures to a new level
                                                              • Figure 5: Enhanced cleaning | OC Transpo return to service, 2020
                                                              • Figure 6: TTC Instagram post, 2021
                                                            • Active transport as a means to boost health and fitness
                                                              • Escape from the city
                                                                • Bringing back ridership
                                                                  • Figure 7: Go Transit Travel Agency, 2021
                                                                  • Figure 8: TTC Welcome Back – 30 sec OLV, 2021
                                                              • Market Opportunities

                                                                • Employers should expect a hybrid work model to flourish post-pandemic
                                                                  • Figure 9: Bike Share Toronto Instagram post, 2021
                                                                • E-bikes can act as longer-term alternatives to mass transit
                                                                  • Figure 10: Yulu Instagram post, 2021
                                                              • The Consumer – Key Takeaways

                                                                • Aside from driving one’s own vehicle, many have commuted by walking
                                                                  • Canadians are walking more, whereas public transit usage drops sharply
                                                                    • Convenience tops the list
                                                                      • Over half of consumers were driving less
                                                                        • Most believe less commuting has led to environmental benefits
                                                                          • A third will walk more to get somewhere post-pandemic
                                                                          • Mode of Commute

                                                                            • Aside from driving one’s own vehicle, many have commuted by walking
                                                                              • Figure 11: Mode of transportation used in the past 12 months, 2021
                                                                            • Men are more inclined towards active forms of commuting
                                                                              • Figure 12: Mode of transportation used in the past 12 months, men vs women, 2021
                                                                              • Figure 13: Go Transit Instagram post, 2021
                                                                            • Those on the younger side more likely to have used a variety of options
                                                                              • Figure 14: Mode of transportation used in the past 12 months, by age, 2021
                                                                            • South Asian Canadians rely on public transportation
                                                                              • Figure 15: Mode of transportation used in the past 12 months, South Asian Canadians* vs overall, 2021
                                                                              • Figure 16: Most important factors for commuting, South Asian Canadians* vs overall, 2021
                                                                              • Figure 17: Bike Share Toronto Instagram post, 2021
                                                                              • Figure 18: Bike Share Toronto Instagram post, 2021
                                                                            • Urban dwellers have more options to get around
                                                                              • Figure 19: Mode of transportation used in the past 12 months, by type of area, 2021
                                                                          • Change in Method of Commuting

                                                                            • Canadians are walking more whereas public transit usage drops sharply
                                                                              • Figure 20: Change in method of commuting in the past 12 months, 2021
                                                                              • Figure 21: Apple Fitness+ Instagram post, 2021
                                                                              • Figure 22: Uber Instagram post, 2020
                                                                            • Despite a drop in vehicle usage, younger groups are optimistic about driving
                                                                                • Figure 23: Attitudes towards driving, 18-34s vs overall, 2021
                                                                            • Most Important Factors when Commuting

                                                                              • Convenience tops the list
                                                                                • Figure 24: Most important factors for commuting, 2021
                                                                              • Younger women are seeking convenience
                                                                                • Figure 25: Convenience-related factors for commuting, by age and gender, 2021
                                                                              • Safe and reliable are key to drawing women
                                                                                • Figure 26: Safety and reliability related factors for commuting, by age and gender, 2021
                                                                                • Figure 27: How to Share Your Trip with Trusted Contacts | Safety at Uber | Uber, 2019
                                                                              • The three Cs: cost, cleanliness and comfort
                                                                                • Figure 28: Cost, comfort and cleanliness of commuting, by age and gender, 2021
                                                                              • Let’s not forget about the environment
                                                                                • Figure 29: Zipcar Instagram post, 2020
                                                                              • Students might be broke, but they still want clean transit
                                                                                • Figure 30: Most important factors for commuting, students vs non-students, 2021
                                                                            • Changes in Driving Habits due to COVID-19

                                                                              • Over half of consumers were driving less
                                                                                • Figure 31: Change in driving habits due to COVID-19, 2021
                                                                              • Who was driving more?
                                                                                • Figure 32: Change in driving habits due to COVID-19, by age, 2021
                                                                            • Car Ownership and Driving

                                                                              • Men are drawn to eco-conscious vehicles
                                                                                • Figure 33: Attitudes towards driving, men vs women, 2021
                                                                            • Attitudes towards Commuting

                                                                              • Most believe less commuting has led to environmental benefits
                                                                                • Figure 34: Attitudes towards the effects of less commuting or not at all (% agree), 2021
                                                                                • Figure 35: Attitudes towards commuting after COVID-19 (% agree), 2021
                                                                              • Less commuting frees up time to do more
                                                                                  • Figure 36: Attitudes towards commuting and lifestyle changes (% agree), 2021
                                                                                • The pandemic has motivated active modes of travel
                                                                                  • Figure 37: Select attitudes towards commuting (% agree), 2021
                                                                              • The Future of Commuting

                                                                                • A third will walk more to get somewhere post-pandemic
                                                                                  • Figure 38: Future of transportation (% agree), 2021
                                                                                  • Figure 39: RedSky Medical post, 2021
                                                                                • Younger consumers plan on walking more but will also take pre-cautions with other modes
                                                                                  • Figure 40: Future of transportation (% agree), by age, 2021
                                                                              • Appendix – Data Sources and Abbreviations

                                                                                • Data sources
                                                                                  • Consumer survey data
                                                                                    • Mintel Trend Drivers
                                                                                      • Consumer qualitative research
                                                                                        • Abbreviations and terms
                                                                                          • Abbreviations

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