“The pandemic has positively impacted the DIY home improvement category as consumers took on more projects. The connection to the home has strengthened and consumers continue to look for ways to improve their spaces. However, the category will be challenged moving forward due to current economic conditions. Brands and retailers must look for ways to adjust in order to keep consumers interested and engaged as economic uncertainty remains.”
– Vince DiGirolamo, Reports Director

This Report looks at the following areas

  • The continuing impact of COVID-19 and other key economic factors on consumer behavior and demand for future home improvements
  • How consumers feel about DIY home improvement and what projects they typically undertake
  • Retailers shopped and attributes
  • Key drivers of consumer inspiration and where they get information
  • Future offerings that most appeal to consumers
Collapse All

  1. Overview

    • What you need to know
    • This Report looks at the following areas
    • Definition
    • Market context

  2. Executive Summary

    • Top takeaways
    • Market overview
      • Figure 1: Total revenues and fan chart forecast of US building material and supplies dealers, at current prices, 2016-26
      • Figure 2: DIY home improvement retailing outlook, 2022-27
    • Opportunities and challenges
    • Current economic conditions may impact consumers’ willingness and ability to spend
    • Rising mortgages and home prices may hinder how consumers invest in their homes
    • Alternative shopping options offer more cost-effective ways to shop
    • Key consumer insights

  3. Market Size

    • DIY continues to see strong growth in wake of pandemic and various economic impacts
      • Figure 3: Total revenues and fan chart forecast of US building material and supplies dealers, at current prices, 2016-26
      • Figure 4: Total revenues and forecast of US building material and supplies dealers, at current prices, 2016-26
      • Figure 5: Average annual household spending on DIY home improvement retailing, 2016-21

  4. Market Factors

    • Inflation will impact consumer behavior
      • Figure 6: Consumer Price Index change from previous period, 2007-22
      • Figure 7: Changes consumers would make due to inflation, 2021
    • Rising mortgage rates reduce home affordability
      • Figure 8: 30-year fixed rate mortgage average in the US, percentage change from year ago, monthly, not seasonally adjusted, 2000-22
    • Home prices rise 20% in March 2022
      • Figure 9: S&P/Case-Shiller US National Home Price Index, 2000-22

  5. Competitive Strategies and Market Opportunities

    • Gardening demand could slow post pandemic
    • Greater appreciation for home likely permanent
      • Figure 10: Change in appreciation for the home and lifestyle since the pandemic (any agree), 2022
      • Figure 11: Lowe’s highlights patio makeovers with blogger Sopha Rush, 2022
    • Opportunity to expand “Pro” benefits to enthusiasts
    • Lowe’s launched private label home décor brand Origin21
      • Figure 12: Lowe’s launches affordable home décor line Origin21, 2022
    • Lowe’s and The Home Depot partner with grocery delivery services
      • Figure 13: The Home Depot expands delivery offering with Walmart’s GoLocal, 2021

  6. The DIY Home Improvement Consumer – Fast Facts

  7. The DIY Consumer Overview

    • DIY enthusiasm slowly increases
      • Figure 14: Home improvement segments, 2019 vs 2022
    • Younger women enthusiastic about DIY projects
      • Figure 15: Home improvement segments, by gender and age, 2022
    • More urban enthusiasts
      • Figure 16: Home improvement segments, by area of residence, 2022
      • Figure 17: Ace Hardware provides DIY quick tips on social media, 2022

  8. DIY Projects Undertaken

    • Consumers have taken on various DIY projects, with many projects planned
      • Figure 18: DIY projects undertaken, 2022
    • Men do maintenance and repair, women interior décor
      • Figure 19: Select DIY projects undertaken, by gender, 2022
    • Younger generations most likely to take on variety of projects
      • Figure 20: DIY projects undertaken, by generation, 2022
    • Parents redecorating more often
      • Figure 21: Select DIY projects undertaken, by presence of children, 2022

  9. Impact of COVID-19

    • COVID-19 led to more DIY home improvement projects
      • Figure 22: Impact of COVID-19, 2022
    • DIY enthusiasts chipped away at backlog of projects during COVID
      • Figure 23: Impact of COVID-19, by DIY segment, 2022
    • Younger females completed projects they had been putting off
      • Figure 24: Impact of COVID-19, by gender & age, 2022

  10. Sources of Inspiration & Information

    • Instructional videos are most helpful
      • Figure 25: Sources of inspiration & information, 2022
    • Women need trust and confidence when tackling DIY projects
      • Figure 26: Sources of inspiration & information, by gender, 2022
      • Figure 27: Lowe’s Home Improvement aims to spark DIY ideas with female consumers, 2022
    • Spanish-language content needed
      • Figure 28: Select sources of inspiration & information, by Hispanic origin, 2022

  11. Retailers and Channels Shopped

    • The Home Depot is top retailer
      • Figure 29: Retailers and channels shopped, 2022
    • Amazon especially competitive among younger consumers
      • Figure 30: Retailers and channels shopped, by generation, 2022
    • Nonenthusiasts are shopping across retailers, highlighting the need for education resources
      • Figure 31: Select retailers shopped, by DIY segment, 2022

  12. Influential Factors

    • Shoppers want widest range of products
      • Figure 32: Influential factors, by DIY segment, 2022
    • Men, older consumers value in-store experience
      • Figure 33: Influential factors – In-store experience, by gender & age, 2022

  13. Retailer Attributes

    • Room for differentiation among category leaders
      • Figure 34: Retailer attributes, 2022
    • Opportunity for better online shopping experience
      • Figure 35: Select retailer attributes, 2022

  14. Desired Services

    • Interest in various offerings indicates desire for guidance and support
      • Figure 36: Desired services, 2022
    • Younger males and females interested in array of offerings
      • Figure 37: Desired services, by gender & age, 2022
    • Alternative shopping options can provide much needed affordability
      • Figure 38: Select desired services, by financial situation, 2022

  15. Appendix – Data Sources and Abbreviations

    • Data sources
    • Sales data
    • Forecast
    • Consumer survey data
    • Abbreviations and terms
    • Abbreviations
    • Terms

  16. Appendix – The Consumer

      • Figure 39: Attitude toward DIY home improvement projects, by gender and age, 2022
      • Figure 40: Home projects frequency, by gender, 2022

  17. Appendix – Market Size

      • Figure 41: Total revenues and forecast of US building material and supplies dealers, at inflation adjusted prices, 2016-26

About the report

Below is a sample report, understand what you are buying.

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.
$4,995 (Excl.Tax)
  • Save up to 20% when you purchase multiple reports
Add to cart
Report Brochure Methodology Talk to a Reports Specialist

Want to know which report is right for you?

Check our pricing page

Pricing

Other Popular Reports

US Perimeter of the Store Market Report 2023

$4,995 (Excl.Tax)

Stop and taste the samples. Perimeter shopping is all about sensory experiences that can’t be replicated with ecommerce – but online tools can strengthen it all. Adriana Chychula,...

Find out more

US Online BPC Product Discovery Market Report 2023

$4,995 (Excl.Tax)

The BPC category evokes a strong sense of enjoyment among users, creating a highly receptive platform for new product discovery, especially in digital spaces. Carson Kitzmiller, Senior Analyst,...

Find out more

US Retailing in the Metaverse Market Report 2023

$4,995 (Excl.Tax)

The future of the metaverse remains unclear, but consumers can see the potential to evolve the ecommerce experience, giving retailers and brands room to experiment. Brittany Steiger, Senior...

Find out more

US Subscription Services Market Report 2023

$4,995 (Excl.Tax)

Subscriptions services have online shoppers engaged. However, misperceptions exist and will continue to present areas of opportunity for these shopping models. Marisa Ortega, Retail & eCommerce Analyst ...

Find out more

US Center of the Store Market Report 2023

$4,995 (Excl.Tax)

Even as shoppers focus more narrowly on prices, the center store has the potential to drive deeper engagement and loyalty. John Owen, Associate Director – Food and Retail ...

Find out more

Trusted by global industry leaders

Mediacom logo

Mintel is really good for getting a handle on a particular category quickly. If we are working on a new business pitch in an area we don’t have much experience in, it’s a brilliant way to get up to speed with what’s going on, what’s changing and what the key trends are in any category.

It’s very rare now that anyone will plough through a 200-page report – that’s why the summaries are really useful. We know they are backed up by a lot of detail, so if you need to go into something in more depth you know the information will be all there for you.

Pauline Robson, Managing Partner, Mediacom
Wincanton logo

“When I’m investigating specific sectors I tend to use Mintel reports for their forecasting, which I’ve always found to be very accurate.

They also offer really broad and deep coverage in their reports. They are very, very detailed. For example, we were able to gain insight across a wide range of business areas from just one report, proving that Mintel is excellent value for money.

So overall, it’s the level of detail and the quality of forecasting that really stand out for me.”

Rebecca Green, Market Insight Manager, Wincanton
VocaLink logo

We use Mintel Reports, mostly for financial services and ecommerce markets, plus a few retail and technology ones.

It’s mostly me who uses them but if I know someone is working on something specific I will share the relevant reports.

As a leading payments provider, we value additional insights into consumer behaviour, opinions and trends that are shaping the many different markets we operate in. Mintel is a very good and very quick way for us to obtain those insights.

Andrew Neeson, Market Intelligence Manager, VocaLink
Amazon logo

Working in a customer-obsessed organization means that data and insights have to be at our fingertips. Mintel’s reports help us support anecdotes with real quantifiable insights. The summary sections (which I really like) helps save time by giving a birds eye view of the content before spending time combing through the pages.

Our business review discussions are strengthened by the relevancy of the reports to help us better understand our customers. In addition, the customer service received from the team (especially in crunch periods) makes the process of understanding customer behavior even better.

Ngozi Ngonadi-Nkwoji, Sr. Marketing Manager, CE, Amazon
Deutsch logo

“One of the biggest challenges we face is the need to get smart on a business or category real quick.

We are talking to clients who live and breathe their category every day and the expectation is that we will be able to get caught up very quickly, and bring the thinking that can help them.

We need to do that often in a matter of days, so it’s not a small ask. Mintel gives us a very articulate view of category conditions and does so at the speed we need it.”

Jeff White, Business Development Director, Deutsch

Want to know which report is right for you?

Check our pricing page

Pricing