Report Summary

Flavor lifecycles are changing as consumers explore more in their kitchens, look to more casual occasions for trial and are influenced and inspired by social media.

Sydney Riebe, Analyst – US Food and Drink

Table of Contents

    • Key issues covered in this report
  1. Executive Summary

  2. Consumer Insights

    • Consumer fast facts
    • New flavor information sources
    • Graph 1: new flavor information sources, 2023
    • Graph 2: new flavor information sources, by interest in trying new flavors, 2023
    • Graph 3: new flavor information sources, by generation, 2023
    • New flavor trial locations
    • Graph 4: new flavor trial locations, 2023
    • Graph 5: new flavor trial locations, by generation, 2023
    • Change in flavor trial
    • Reasons for trying more flavors
    • Graph 6: reasons for trying more flavors, 2023
    • Graph 7: reasons for trying more flavors, by interest in trying new flavors, 2023
    • Reasons for trying fewer flavors
    • Graph 8: reasons for trying fewer flavors, 2023
    • Flavor attitudes and behaviors
    • Graph 9: flavor attitudes and behaviors, 2023
    • Graph 10: flavor attitudes and behaviors, by generation, 2023
    • Experience and interest in flavor trial by occasion
    • Graph 11: experience and interest in flavor trial by occasion, 2023
    • Graph 12: experience and interest in flavor trial by occasion, 2023
    • Graph 13: experience and interest in flavor trial by occasion, 2023
    • Graph 14: experience and interest in flavor trial by occasion, 2023
  3. Competitive Strategies

    • Launch activity and innovation in CPG
    • Launch activity and innovation in foodservice
    • Marketing and advertising
  4. The Market

    • State of the market
    • Graph 15: interest in trying new flavors, 2020-23
    • Graph 16: preferred foods for new flavor trial
    • Market drivers
    • Graph 17: grocery budget adherence, 2023
    • Graph 18: additional discretionary spending priorities, 2023
  5. Appendix

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Consumer

Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Data

Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Below is a sample report, understand what you are buying.

Click to show report

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Also, our reports come in PDF, Powerpoint, Word and Excel Databook formats.

Trusted by companies. Big and small.

Bell Logo - Mintel client
Boots Logo - Mintel Client
Kelloggs Logo - Mintel client
Samsung Logo - Mintel client
Nike Logo - Mintel client
Walgreens Logo - Mintel client

Want to speak to us directly?

Contact us on via phone or fill out a form with your enquiry.

Contact Us