Description

“Food packaging, the often-underappreciated element of food at retail, has a chance to shine within a marketplace and consumer base impacted by COVID-19, with 74% of consumers saying they prefer to buy products with packaging that will protect the contents from contamination. Accelerated adoption of ecommerce, heightened attention toward health and safety, and economic uncertainty that will have consumers more closely critiquing food spend necessitate packaging solutions that will ensure consumers get the products they need and want.”
– Beth Bloom – Associate Director, US Food and Drink Reports

This Report covers the following areas:

  • The unique ways in which food packaging can meet the demands of COVID-19
  • The role of food packaging in a time of economic insecurity
  • Packaging factors that drive food choice
  • The importance of environmental responsibility in food packaging

Table of Contents

  1. Overview

    • What you need to know
      • Key issues covered in this Report
        • Definition
        • Executive Summary

            • Top takeaways
              • Market overview
                • Impact of COVID-19 on food packaging
                  • Figure 1: Short-, medium- and long-term impact of COVID-19 on food packaging, July 2020
                • Opportunities and Challenges
                  • Re-emergence
                    • Figure 2: COVID-19 food safety statements, June 11-24, 2020
                    • Figure 3: Consumer Sentiment Index, January 2007-June 2020
                    • Figure 4: Online food shopping experience – damage, April 2020
                  • Recovery
                    • Figure 5: Packaging features that drive product choice, April 2020
                    • Figure 6: Share of food launches, by packaging-related claims, 2015-19
                • The Market – What You Need to Know

                  • Packaging innovation hidden among new product/new variety launches
                    • Snacks lead “new packaging” launches, confectionery/spreads innovate
                      • Consumer pursuit of health necessitates clear nutritional messaging
                        • Packaging can answer the needs of a COVID-19 reality
                          • Financial insecurity calls for packaging to communicate desirable value
                          • Market Breakdown

                            • Decline in new packaging launches does not indicate a downturn in new packaging
                              • Figure 7: Share of food launches, by launch type, 2018-2020*
                            • Center of store surge provides shelf-stable brands a chance to shine
                              • Snacks lead new packaging launches
                                • Figure 8: Share of new packaging launches, by leading categories, 2018-2020*
                              • Seasonality continues to benefit confectionery, could boost fun factor all around
                                • Savory spreads emphasize ingredients, usage
                                  • Majority of shopping is still done in person, snacks do well online
                                    • Figure 9: Grocery shopping, April 2020
                                    • Figure 10: Food purchase, by any purchase and online purchase, April 2020
                                • Market Factors

                                    • COVID-19 heightened focus on food safety, consumers look to packaging
                                      • Figure 11: COVID-19 food safety statements, June 11-24, 2020
                                    • Plummeting consumer confidence will lead to focus on value
                                      • Figure 12: Consumer Sentiment Index, January 2007-June 2020
                                    • Health remains a priority
                                      • Figure 13: 2020 health and wellness goals – Any do (net), November 2019
                                    • The environment is not taking a complete backseat
                                      • Figure 14: Environmentally friendly packaging priorities, December 2019
                                    • eCommerce accelerated by COVID-19
                                    • Key Players – What You Need to Know

                                      • What isn’t found in a pouch these days?
                                        • We eat (and shop) with our eyes
                                          • Leading environmental claims continue to decline
                                            • COVID-19 boosts call for portionability
                                            • What’s Working

                                              • Pouch growth continues, will require better environmental profile
                                                • Figure 15: Share of food launches, by pack type, 2015-19
                                              • Tottles take hold
                                                • Plastic continues to dominate launches
                                                  • Figure 16: Share of food launches, by packaging material, 2015-19
                                                • The eyes have it
                                                • What’s Struggling

                                                  • Leading environmental claims continue to decline
                                                    • Figure 17: Share of food launches, by packaging-related claims, 2015-19
                                                  • On-pack claims communicate environmental friendliness
                                                    • Maybe we don’t want to meet our meat
                                                    • What to Watch

                                                      • Biodegradable builds momentum
                                                        • Refillable offers convenience, stronger case could be made for value
                                                          • Economic uncertainty could spark turnaround in economy offerings
                                                            • COVID-19 boosts call for portionability
                                                              • 2030 Global Packaging Trend: Deeper Connections
                                                              • The Consumer – What You Need to Know

                                                                • Packaging drives consumer choices, even if they don’t realize it
                                                                  • Personal efforts toward environmental responsibility are on the rise
                                                                    • Screw tops and zip closures are consumer favorites
                                                                      • Snackers’ interest in convenience can be translated to home
                                                                        • Packaging seen as the top determiner of freshness
                                                                          • A third of online shoppers avoid buying certain items due to damage
                                                                          • Packaging Features that Drive Product Choice

                                                                            • 82% of shoppers have been driven to purchase by packaging features
                                                                              • A point in the environment’s column
                                                                                • Figure 18: Packaging features that drive product choice, April 2020
                                                                              • Older shoppers are tougher sells, future of environmental focus is clear
                                                                                • Figure 19: Packaging features that drive product choice, by age, April 2020
                                                                            • Perceptions of Food Packaging Closures

                                                                              • Screw tops and zip closures are consumer favorites
                                                                                  • Figure 20: Perceptions of food packaging closures – One of my preferred closure types, April 2020
                                                                                  • Figure 21: Perceptions of food packaging closures, April 2020
                                                                              • Snack Packaging

                                                                                  • Salty snacks
                                                                                    • Salty snackers desire resealability
                                                                                      • Figure 22: Salty snack packaging, April 2020
                                                                                    • Convenience will help to win over salty snackers
                                                                                      • Figure 23: TURF Analysis – Salty snack packaging – April 2020
                                                                                      • Figure 24: Table – TURF Analysis – Salty snack packaging – April 2020
                                                                                    • Snack, nutrition, and performance bars
                                                                                      • Easy to open could be a proxy for minimizing messiness
                                                                                        • Figure 25: Bars packaging, April 2020
                                                                                      • Resealability appears as a white space for bars
                                                                                        • Figure 26: TURF Analysis – Bars packaging – April 2020
                                                                                        • Figure 27: Table – TURF Analysis – Salty snack packaging – April 2020
                                                                                      • Confectionery
                                                                                        • Resealability is a good bet for candy packaging
                                                                                          • Figure 28: Candy packaging, April 2020
                                                                                        • Health-consciousness plays a role in ideal confectionery packaging
                                                                                          • Figure 29: TURF Analysis – Candy packaging – April 2020
                                                                                          • Figure 30: Table – TURF Analysis – Candy packaging – April 2020
                                                                                      • Food Freshness

                                                                                        • Packaging has strongest impact on food freshness
                                                                                          • Figure 31: Impact on food freshness, April 2020
                                                                                      • Online Food Shopping Experience

                                                                                        • A third of online shoppers avoid buying certain items due to damage
                                                                                          • Figure 32: Online food shopping experience – damage, April 2020
                                                                                        • Online shoppers are OK with a change in packaging
                                                                                          • Figure 33: Online food shopping experience, April 2020
                                                                                      • Appendix – Data Sources and Abbreviations

                                                                                        • Data sources
                                                                                          • Consumer survey data
                                                                                            • Consumer qualitative research
                                                                                              • TURF analysis methodology
                                                                                                • Abbreviations and terms
                                                                                                  • Abbreviations

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