Description

While fair pricing takes priority when it comes to ordering alcoholic beverages AFH, consumers still value the social and celebratory aspects FS alcohol provides.

Pooja Lal, Research Analyst

Table of Contents

    • Key issues covered in this Report
  1. Executive Summary

    • Consumer Insights

      • Consumer fast facts
      • Alcohol consumption frequency
      • Graph 1: alcohol consumption frequency, 2021-23
      • Graph 2: alcohol consumption frequency, by generation, 2023
      • Graph 3: alcohol consumption frequency, by gender, 2023
      • Alcohol consumption by occasion
      • Graph 4: alcohol consumption by occasion, 2023
      • Graph 5: alcohol consumption during brunch, by age, 2023
      • Alcohol ordering behaviors
      • Graph 6: alcohol ordering behavior, by generation, 2023
      • Graph 7: alcohol ordering behavior, by generation, 2023
      • Graph 8: alcohol ordering behavior, by gender and age, 2023
      • Reasons for consuming alcoholic beverages AFH
      • Graph 9: reasons for consuming alcoholic beverages AFH, 2023
      • Graph 10: reasons for consuming alcoholic beverages AFH, by generation, 2023
      • Graph 11: reasons for consuming alcoholic beverages AFH, 2023
      • Interest in alcoholic beverages from AFH locations
      • Graph 12: interest in alcoholic beverages from AFH locations, 2023
      • Graph 13: interest in alcoholic beverages from AFH locations, by generation, 2023
      • Graph 14: interest in alcoholic beverages from AFH locations, 2023
      • Important factors when ordering alcoholic beverages AFH
      • Graph 15: important factors when ordering alcoholic beverages AFH, 2023
      • Graph 16: important factors when ordering alcoholic beverages AFH, by generation, 2023
      • Graph 17: important factors when ordering alcoholic beverages AFH, by gender, 2023
      • On-premise alcohol attitudes
      • Graph 18: on-premise alcohol attitudes, 2023
      • Graph 19: on-premise alcohol attitudes, by generation, 2023
      • Graph 20: on-premise alcohol attitudes, by gender, 2023
    • Competitive Strategies

      • Launch activity and menu innovation
      • Opportunities
      • Graph 21: reasons for consuming alcoholic beverages AFH, 2023
    • The Market

      • Market context
      • Market drivers
      • Graph 22: American lifestyles – spending, 2023
      • Graph 23: alcohol attitudes trended, 2022-23
      • Market size and forecast
    • Appendix

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